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Our blog is where we share our marketing tips and insights

23May 19 

Are you 'Christmas ready'?

Yes, we know that summer has only just arrived, but if you want to capitalise on the Christmas gift market you'll need to have your Christmas packaging wrapped up very soon.   Ideally, your Christmas packaging will be completed and include pack shots, pricing and samples, by the end of June.  Why so early? Several of the big retailers have large media Christmas gift launches in the summer and #ChristmasinJuly has gained a lot of traction over the last few years. In fact, there is...

29Oct 18 

When is the best time to rebrand your food packaging?

The food packaging industry has evolved massively over the last couple of decades. Gone are the days when packaging was produced as cheaply as possible, with the sole purpose of simply holding a product (and in some cases to extend its' shelf life a little). Now, the expectation is that packaging needs to work much harder for its money.Today, the fact that packaging makes food products look desirable, keeps them well protected and in perfect condition just isn't enough. Consumers want it to co...

22Oct 18 

How important is branding in the food and drink industry?

First impressions are everything and if “the first bite is taken with the eye”, then regardless of how amazing, unique or delicious your product, the packaging will need to work hard to be successful in the food and drink market. Packaging will often be the first point of contact a customer has with you and your goods, and when it's sat on a crowded shelf or market stall, it needs to excite, entice and engage in a matter of seconds. The power of food and drink branding In 2016, a top 4 UK su...

26Sep 18 

Food labelling and compliance – what you need to know

You’ve recognised your vision and shaped your creation, you’ve tested it on your family and friends (they loved it of course); You might even have hit the streets with it, to make sure you have taken on board the feedback on the best flavour, presentation, size, and price. You now need to think about your packaging and food labelling, if you haven’t already started to do so. It’s not just the colour, typography, texture, size and shape you need to consider; there are also regulations and...

18Sep 18 

Tips for launching a new product in the food and drink industry

So, you've been cooking up a storm in the kitchen and your friends and family are raving about your culinary skills and now you’re ready to see if there’s a place for you and your scrumptious new product on the food market.However, bringing a new product to market can be particularly tricky in the food and drink industry. With so many choices out there already, you need to make sure you get it right first time. Where do you start with launching your new product? Find your USPHow does y...

23Aug 18 

How are customers influenced by branding in the food industry?

So you have a lovey market stall at a farmer’s market, in a quaint little village and now you’re ready for the next step: you want to sell your produce further afield. You know people like the way it tastes, you have plenty of repeat customers who rave about your recipe and visit your stall week after week. Your customers are making comments like “My friends would love this” and “You need to get this in the supermarkets”. You’re thinking; 'What a good idea, this time next year Rodn...

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