With increased competition from online estate agents, local estate agents need to work doubly hard to compete.
Online estate agents have invested heavily in their websites and therefore there’s a lot to takeaway for local estate agents looking to attract sellers in their area.
Check out any of the leading online estate agents and you’ll see they all emphasise:
- Fixed pricing
- Free, no obligation valuation
They present the benefits of their services up front and make it easy to give them a try. In contrast, many local estate agency websites make costs hard to find, don’t shout about their free valuations and don’t highlight the advantages they have over the online competition.
With that in mind, here’s three things you can improve on your estate agency website to attract more sellers…
Your website can be a powerful tool when it comes to gaining the trust of potential sellers. It’s no accident that online estate agents rely heavily on reviews, as social proof is key online. Research has found over three quarters of people read reviews before making an online purchase.
If you don’t already have reviews or testimonials on your website, consider adding them. You might want to use a third party solution like Trust Pilot, to increase visitors’ confidence in their authenticity.
The design of your website could also be having a detrimental impact on trust, research by the University of Northumbria found that when people didn’t trust a website, 94% of the time it was because of poor or outdated design.
Big up your advantages
You have local knowledge and real people that live in the area, make sure visitors to your website know this.
To showcase this, share valuable content that shows (rather than tells) prospective sellers about your local knowledge. And, if you don’t already have one, create an about page and showcase your team and their expertise.
Make it easy to get in touch
Finally, make it as easy as possible for interested parties to book a valuation. You’ve got this far, don’t lose them at the last hurdle – always have a clear call to action and prominent contact details for prospective sellers. Even better, add a tool to allow them to instantly do it online. After all, if they can’t do it quickly with you, you risk losing them to online providers.