Strategic digital marketing that gets results.
Unbeatable marketing takes time, research, and a thorough understanding of your audience – all things we’ll deliver as your outsourced digital marketing partner. Tell us your goals, and we’ll create the path towards them.
We craft carefully researched marketing strategies that get your business noticed by the right people.
Combine our knowledge with yours.
You’ll have an entire team of creative and technical digital marketing experts in your corner, putting to work our specialist knowledge on everything from content marketing and SEO, to social media and PPC.
If your busy schedule is holding you back from working on your marketing, don’t worry – that’s our job.
More bang for your budget.
Spending your marketing budget with no focus like it’s going out of fashion is so last season.
We don’t waste your time or revenue on marketing that won’t yield results. Our focused, research-driven approach to digital marketing ensures your budget is spent on carefully strategised marketing that’s relevant to your business.
Accelerate towards your business goals.
We want to know what you want your marketing to achieve – and then help you get there.
Communicative and open, we engage with you and your team and put your business goals front and centre. Being fully aligned with your business and its goals means we’re all heading in the same direction, and we’ll get there faster.
The digital marketing tools we use to reach your audience
Think of us as the digital marketing extension to your team.
Strategy driven by research
Pie in the sky is not what we do. We’ll do the research, fully understand your audience, and create a winning marketing strategy based on their needs.
Your outsourced partner
You don’t need to be a marketing expert – that’s what we’re here for. We seamlessly integrate with your team and your business to create the perfect partnership.
Goal focused
Got ambitions? Great, so do we – helping you achieve yours. We want to align our team with yours so we’re all working towards the same goals.
No matter the business or the goals, our marketing process remains the same…
1. Discovery
Our discovery phase kickstarts with a meeting to fully understand who you are and what you do.
Alongside the nuts and bolts of your business, we’ll delve deeper into what’s going on below the surface. We want to know everything about you, from your vision and values, to your goals and ambitions for the future – and, of course, who your audience are.
2. Audit
As we continue to discover what makes your business tick, we’ll conduct an audit of your entire marketing activity.
Understanding the technicalities and complications you face marketing your business will help us determine where we go next. Combining what we learn from the discovery phase and audit, we’ll have a full understanding of who you are and where you want to be.
3. Research
Armed with the information we need, we start by talking to your key stakeholders and researching your industry inside and out.
We’ll determine which platforms your business should be making a mark on in order to reach your target audience. With research comes a decision on tactics. From SEO, PPC and content marketing, to email marketing and paid social media campaigns – we consider everything your business can do to help support your goals.
4. Audience
This is the most vital part of creating your unbeatable marketing strategy.
If you don’t know who your audience is, then it’s incredibly difficult to reach them. You end up spreading your marketing across many different areas, leading to added costs for minimal results. We give you the best place to start, by talking to your audience and understanding their pain points, what they want, and how they like to receive information.
5. Strategy
A marketing strategy created with your goals at the centre, this is where we document everything that we’ve discovered, audited, and researched.
We craft a strategy and plan that makes sense and gives direction. We also give your business a clear identity and tone of voice that set you apart from the rest. Every piece of work we propose is trackable, allowing us to measure in real time how close our marketing strategy is to achieving your goals.
6. Action
Strategy in place, it’s time to get to work. But don’t worry – a perfect partner doesn’t just abandon you.
Our talented team will be ready to execute your tailored strategy, using our skills and the right marketing platforms to suit your business. Whether it’s SEO, PPC, or content marketing, we can promise you a marketing strategy that will target every stage of your user’s buyer journeys. We can then action as much of this strategy as you need us to, in line with your budget and in-house resources.
7. Analyse
Marketing data is our friend, and it’s about to become yours too.
We document everything we do and share our findings with you via your own straightforward, well-explained digital dashboard. If something needs changing, we adapt what we’re doing to ensure we’re always working towards your all-important goals.
Grow your business faster with strategic, results driven digital marketing.
There are so many marketing agencies out there and the quality of product, expertise and service varies so much. When we chose Cognique, we did so because they understood what we needed. They listened to our requirements and got under the skin of the organisation and our customer personas and user journeys. Our demands were high but their response matched this expectation and they have now become a valued extension to our marketing team.
Dave West
Head of Employer Engagement
Somerset Skills & Learning
From the first meeting I knew we were working with a top tier agency. They were well prepared, willing to listen to our needs and ready to help us reach our goals of taking our food business online in an authentic way. Cognique took a collaborative approach where we felt supported in our ideas, and at the same time were offered new and innovative suggestions of how to reach our customers. I totally recommend this company and the people who work there.
Tariq Nasir
Owner
Feast Circle
I’m very impressed with the marketing Cognique have done and continue to do – it makes a refreshing change compared to the service I was getting before. Thank you so much.
Maxine Easingwood
Owner
Heritage Heating & Cooling