Content marketing is the fabric of your business’ digital personality. We create core messaging that carries your audience along their buyer journey, wherever they encounter you online. Lost for words? Don’t worry – we’re the marketing agency that can find them.
Your content tells a story, creates a tone, and grabs your customers’ attention. We create content with personality: your personality.
Brands that stick in your mind, ads that you remember from years ago, they all have one thing in common: an incredibly memorable tone of voice. We want you to be one of those brands.
Content marketing is only as good as the SEO, email marketing, social media, and PPC behind it. Luckily, we do all this and more.
We create relevant content that targets your key customers throughout their buyer journey. Sounding good is only one side of things when it comes to content marketing: your audience needs to be able to find you first.
People crave a website that’s clear and informative throughout their entire buyer journey – not just on the FAQs page.
Poorly written, confusing, irrelevant content won’t win you many sales. We craft content that takes your customers on a seamless journey at every stage of buying.
Sounding good will only get you so far – you also need to sound unique. We’ll craft an individual tone of voice that sets your business apart from your competitors.
Get noticed by interested customers ahead of your competitors, no matter which platform they’re using. We research your consumer base and create content for the platforms your audience are spending their time on.
Our content marketing works in harmony with your business goals. We build a strategy with your values and audience at the centre, designed to guide your customers from awareness to conversion.
Through customer interviews and thorough research, we get the full picture of your audience’s buyer journey – and, more importantly, the pain points that are inhibiting it. Next? We’ll help you solve them.
We perform keyword research, keep an eye on trends in your industry, and conduct a full analysis of your competitors. Our audit of your marketing tells us where we need to adjust your marketing strategy, ensuring every piece of content is aligned with your customer’s buyer journey to win you business and hit your goals.
We create content driven by storytelling, tone of voice, and where necessary, optimised for search. This will reach your audience across the online platforms they visit, and set you apart from your competitors.
Just kidding: with Cognique as your content marketing agency, you’ll have every member of our experienced team ready to execute your content strategy to perfection.
Everything we do is based on data. We’ll send you regular reports (jargon free and well-explained) via your own digital dashboard, and keep monitoring and adapting things to align with your business’s goals.
Dave West
Head of Employer Engagement
Somerset Skills & Learning
Tariq Nasir
Owner
Feast Circle
Maxine Easingwood
Owner
Heritage Heating & Cooling
