Email marketing that nurtures and converts.
We make your life easier with automated email marketing services that are campaign led and informed by your business goals. They’ll nurture your audience and win you more business.
If someone’s given you their email address, good news – they’re already interested. As your outsourced email marketing agency, we’ll transform that interest into business.
Low cost, high gain.
Upsell, educate and entertain: grow your audience with bespoke, personal email marketing and targeted automation.
Email marketing is a cost-effective way to retain, nurture and educate your existing and potential customers with special offers and interesting content.
Love your customers.
Email marketing isn’t just about winning new business: it’s about looking after your loyal customers too.
Your existing customers are the best ambassadors of your business: if you look after them, they’ll look after you. Reward and incentivise loyal customers with special offers tailored to their preferences.
Automated and powerful.
We create beautifully designed, automated email marketing triggered at different stages of your audience’s journey.
Our email marketing is campaign led, sent automatically when your users complete particular actions. From thanking people for subscribing, to prompting customers who’ve abandoned their basket, our automated email marketing works its magic in the background.
Email marketing is a cost-effective way to keep your business at the forefront of your audience’s mind.
Recover sales that don’t convert
If there’s a dip in your online sales, we can create automated email marketing to reach out to customers abandoning their baskets and potentially win back their business.
Educate your audience
When done properly, email marketing is not an annoying spam message that goes straight in someone’s junk folder. We craft email marketing that supports your users and educates them about your business.
Get people excited about you
We’ll find out what sets your business apart, and create excitement about your brand to fuel the love your customers have for you.
No matter the business or the goals, our email marketing process remains the same…
1. Audit
To begin with, we’ll review any current email marketing processes you have.
We’ll also ensure the data gathered for your email marketing is compliant and segmented, creating smaller groups within your audience based on specific criteria. This way, every piece of email marketing will be relevant to your audience, and create maximum impact.
2. Audience
We’ll review your email lists and see how closely they align with your audience – there might be key people you could be including who are missing.
Working with you, we’ll craft the key messages that your audience need to here, and create innovative ways of capturing new data to grow your existing audience.
3. Strategy
Our email marketing is built with your content marketing strategy in mind.
Email marketing from Cognique allows you to create tailored campaigns that work towards your goals in the most impactful way possible.
4. Action
Once we’ve completed your technical setup, it’s time to get creative.
We’ll create bespoke branded email templates to make your email marketing stand out from the rest, and align your email messaging with your wider content marketing strategy. With your email templates created, we’ll configure any necessary automated campaigns to save you time – these emails will send themselves, and you’ll hardly even need to think about it.
5. Analyse
Our job doesn’t stop once your email marketing is set up and under way.
We’ll continue to monitor your ongoing campaigns, tracking how each piece of email marketing is being received. By analysing the conversions that are taking place, we’ll make data-driven improvements to optimise your campaigns and help achieve your business goals.
Nurture and convert your audience with automated email marketing.
Our other digital marketing services
There are so many marketing agencies out there and the quality of product, expertise and service varies so much. When we chose Cognique, we did so because they understood what we needed. They listened to our requirements and got under the skin of the organisation and our customer personas and user journeys. Our demands were high but their response matched this expectation and they have now become a valued extension to our marketing team.
Dave West
Head of Employer Engagement
Somerset Skills & Learning
From the first meeting I knew we were working with a top tier agency. They were well prepared, willing to listen to our needs and ready to help us reach our goals of taking our food business online in an authentic way. Cognique took a collaborative approach where we felt supported in our ideas, and at the same time were offered new and innovative suggestions of how to reach our customers. I totally recommend this company and the people who work there.
Tariq Nasir
Owner
Feast Circle
I’m very impressed with the marketing Cognique have done and continue to do – it makes a refreshing change compared to the service I was getting before. Thank you so much.
Maxine Easingwood
Owner
Heritage Heating & Cooling