Captivating and strategic social media marketing.
Getting social doesn’t have to be awkward. As your digital marketing agency, we create social media advertising campaigns that educate, engage, and convert your audience.
When it comes to advertising, it pays to have professionals in your corner. We’re a digital marketing agency that turns social media into sales.
Target when they’re hot.
Reach your audience when they’re ready to convert.
From inquisitive new visitors to longstanding customers, targeted social media advertising will generate interest from your online audience at the right stage in their buyer journey.
Convert curious customers.
We often check out a new business’s social media to find out if they’re legit: it’s no different to snooping on a friend’s new partner’s Instagram profile.
If someone’s checking out your business’ socials, they’re already interested. Strategic social media marketing will build their trust and ensure they stay interested.
Add a bit of razzle-dazzle.
It’s not all about advertising: your business’ social media can be used to express your personality too.
Whether it’s a new product or recent innovation in your industry, there’s always something to shout about on social media to keep your customers interested.
We manage your social media advertising painlessly (it won’t hurt, we promise) while you reap the rewards.
Improved audience conversion
Advertise your expertise with social media marketing that offers smart, authoritative information to your users at every stage of their buyer journey.
Focus on your goals
We’ll take the time normally dedicated to social media advertising off your hands, so you can work on the business and marketing goals that matter most to you.
Enhance your marketing strategy
Good social media works with your existing marketing strategy, not outside of it. We create social media campaigns that complement your other marketing avenues.
No matter the business or the goals, our social media marketing process remains the same…
1. Audit
Once we’ve got access to all your assets, we’ll take a look behind the scenes with a professional eye for detail.
We’ll assess your social accounts, their set up, your technical integrations, your ad and organic performance – and, of course, who your current audiences are.
2. Research
This is where we start to dive deep into who you are as a business.
We begin to understand the personas your business appeals to, and which social apps they hang out in. This will inform the types of ads that will have the most impact for your business, and which social platforms you should be focusing on.
3. Audience
We identify your target audience size based on our research into the demographics, behaviours, interests, location, and preferences of your audience personas.
We’ll also check out the competition and identify any opportunities there, and create benchmarks to measure your progress against.
4. Strategy
Fully aligned with your marketing strategy, paid social ads support your key business goals by driving conversions towards what matters most.
We’ll set campaign objectives so we can make sure everything is on track, allocate your budget, and identify the best format for your ads.
5. Action
We’ll create social media ads with powerful messaging, designed to drive conversions and tell your brand story through impactful, fully strategised campaigns.
From setting up pixels to gather information about your users, to developing the look and placement of your ads, our ads generate maximum visibility and audience engagement.
6. Analyse
Once everything is set up and running smoothly, we don’t take our foot off the pedal.
We provide ongoing management of your paid social media ads, reviewing content and creatives, and making any adjustments needed as your business and messaging evolves. We’ll regularly report on the effectiveness of your campaigns via your own digital analytics dashboard.
Keep your customers engaged and turn social media into sales.
Our other digital marketing services
There are so many marketing agencies out there and the quality of product, expertise and service varies so much. When we chose Cognique, we did so because they understood what we needed. They listened to our requirements and got under the skin of the organisation and our customer personas and user journeys. Our demands were high but their response matched this expectation and they have now become a valued extension to our marketing team.
Dave West
Head of Employer Engagement
Somerset Skills & Learning
From the first meeting I knew we were working with a top tier agency. They were well prepared, willing to listen to our needs and ready to help us reach our goals of taking our food business online in an authentic way. Cognique took a collaborative approach where we felt supported in our ideas, and at the same time were offered new and innovative suggestions of how to reach our customers. I totally recommend this company and the people who work there.
Tariq Nasir
Owner
Feast Circle
I’m very impressed with the marketing Cognique have done and continue to do – it makes a refreshing change compared to the service I was getting before. Thank you so much.
Maxine Easingwood
Owner
Heritage Heating & Cooling