Digital marketing strategies that hit your goals faster.
Digital marketing can be tough to navigate alone, but the road ahead doesn’t have to be so uncertain. As your marketing agency, we’ll map out a marketing strategy fuelled by your business goals and directed towards your key audience.
Tell us your business goals, and we’ll create a strategy for how we’re going to get you there.
Sustain and grow your audience.
Knowing where your audience hang out (online and in person) is one thing. Getting your business in their minds is another.
A good marketing strategy starts with your core audience front and centre. We’ll do the research to find out exactly where your key consumers are looking, and how to get your business noticed by them.
Generate new business.
You could have the best website in the world, but it doesn’t mean much if you can’t get the word out to potential customers.
Our digital marketing strategy doesn’t just cover your existing audience (that would be daft). We’ll also work out how to get your business noticed by relevant consumers who haven’t discovered you yet.
Bespoke to your business.
As your marketing partner, we want to know what success means for you.
Whatever you’re working towards – whether it’s an increase in sales, or more – we’ve got your back. We’ll work with you to create a digital marketing strategy that’s based on what you want to achieve as a business.
We’ll get to know your audience and help you grab their attention at every stage of their buyer journey.
The perfect partnership
We integrate ourselves with you and your team (don’t worry, it’s a painless procedure) and work collaboratively with you to devise a marketing strategy that’s right for your business.
Research, not guesswork
We do our homework. All our processes are thoroughly documented, so you can see what we’re learning about you and your audience every step of the way.
Always one step ahead
We’ll curate a bespoke marketing strategy that places your business in prime position to outrank your competitors.
No matter the business or the goals, our strategy process remains the same…
1. Discovery
Our discovery phase kickstarts with a meeting to fully understand who you are and what you do.
Alongside the nuts and bolts of your business, we’ll delve deeper into what’s going on below the surface. We want to know everything about you, from your vision and values, to your goals and ambitions for the future – and, of course, who your audience are.
2. Audit
The audit analyses your business’ assets.
As we begin our partnership with you, it’s crucial for us to understand where your marketing is currently at. Website data, your social stats, paid advertising channels (and everything in between), we analyse every detail to inform our decision making.
3. Research
Armed with the information we need, we kick things off by talking to your key stakeholders and researching your industry across every platform.
Through this, we gain an understanding of where your business needs to be to reach your target audience, and begin devising tactics to get you there. From SEO, PPC and content marketing, to email marketing and paid social media campaigns, we consider everything we can do for your business to help support your goals.
4. Audience
The most important step in creating your strategy.
If you don’t know who your audience is, then it’s nigh on impossible to reach them. You’ll end up spreading your marketing across many different areas with minimal to no results and an empty pocket. By talking to your audience and understanding their pain points, ambitions, and how they digest information, we give you a brilliant place to start with your marketing strategy.
5. Create
Now, we create your bespoke marketing strategy.
This is where we document everything that we’ve discovered, audited, and researched, creating you a document that makes sense and gives direction. We’ll craft your business a clear identity and tone of voice, demonstrate how we’ll track and measure every aspect of your strategy, and explain how each part of the plan helps achieve your goals.
Marketing strategies that target your business growth ambitions.
Our other digital marketing services
There are so many marketing agencies out there and the quality of product, expertise and service varies so much. When we chose Cognique, we did so because they understood what we needed. They listened to our requirements and got under the skin of the organisation and our customer personas and user journeys. Our demands were high but their response matched this expectation and they have now become a valued extension to our marketing team.
Dave West
Head of Employer Engagement
Somerset Skills & Learning
From the first meeting I knew we were working with a top tier agency. They were well prepared, willing to listen to our needs and ready to help us reach our goals of taking our food business online in an authentic way. Cognique took a collaborative approach where we felt supported in our ideas, and at the same time were offered new and innovative suggestions of how to reach our customers. I totally recommend this company and the people who work there.
Tariq Nasir
Owner
Feast Circle
I’m very impressed with the marketing Cognique have done and continue to do – it makes a refreshing change compared to the service I was getting before. Thank you so much.
Maxine Easingwood
Owner
Heritage Heating & Cooling