Email marketing has to be one of the most cost effective, straightforward ways of keeping your business front of mind with existing and potential customers (and it’s also pretty good at increasing sales).

Is your business benefiting from the power of email marketing?

One of best features of email marketing is its versatility. From sharing content and promoting offers, to creating auto responders and split testing customer behaviour. If you’re looking for ways to organically grow your customer base, then email marketing is a great way to attract new business. Remember the golden rule of email marketing: make sure you only send campaigns to people who have given you permission to email them – no one likes spam!


Having regular, well written content on your website combined with competitions, special offers and discounts will attract new subscribers. Give them plenty of opportunity to sign up via your website.


Mobile optimised, beautifully designed campaigns that your customers can’t wait to read. Encourage engagement with trackable voucher codes for your online promotions.


Look after your existing customers, they’re the ambassadors of your business. Improve brand loyalty by emailing them unique content and special offers based on their preferences.


Whether you’re wanting to upsell to previous customers, engage with online shoppers who’ve abandoned their carts or simply say “Happy Birthday”, personal automated email campaigns can be powerful persuaders.

Target your existing and potential customers

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I've gained new customers - how do I retain them?

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