One of best features of email marketing is its versatility. From sharing content and promoting offers, to creating auto responders and split testing customer behaviour. If you’re looking for ways to organically grow your customer base, then email marketing is a great way to attract new business. Remember the golden rule of email marketing: make sure you only send campaigns to people who have given you permission to email them – no one likes spam!
Whether you’re wanting to upsell to previous customers, engage with online shoppers who’ve abandoned their carts or simply say “Happy Birthday”, personal automated email campaigns can be powerful persuaders.
Shirley Routley, CEO, Clochee UK
David Lem, Sales Director, Glastonbury Spring Water
Dale Edwards, Chief Executive, Somerset Chamber of Commerce
Charles Tweed, Marketing Director, Visive
David Thorne, Sales Executive, Workplace Stuff
Kevin Bond, Managing Director, Somerlap
To get better email marketing results from your campaigns you need two things, more people in your mailing list and better engagement from those that are already in it. Here’s how to get both... Growing your list Make it easy to sign up Don’t ask for too much information. There’s no need to ask for three different telephone numbers and a full postal address just to sign up for an email alert. Just an email address is fine at this stage. Asking for too much information is off putting and...
Wondering if outsourcing your marketing could be right for your company? There's numerous upsides, especially for small and medium sized businesses. Here's ten benefits of outsourced marketing... 1. No long-term commitment One of the biggest benefits of outsourcing your marketing is that there's no long term commitment. Most firms operate on short or rolling contracts, so you can try out marketing activity without committing long term. 2. Removes risk of investing in marketing As there's no ...
Email marketing is an extremely effective marketing technique and the relatively low cost means it can deliver excellent return on investment. On average, every £1 spent on email marketing can see a return of over £40. Sounds good, doesn't it? Sadly it’s not quite as simple as putting an email together and sending it out to the world. In order to take advantage of the power of email, you need a strong email marketing list, and when it comes to email, quality is just as important as numbers....
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