Email marketing has to be one of the most cost effective, straightforward ways of keeping your business front of mind with existing and potential customers (and it’s also pretty good at increasing sales).

Is your business benefiting from the power of email marketing?

One of best features of email marketing is its versatility. From sharing content and promoting offers, to creating auto responders and split testing customer behaviour. If you’re looking for ways to organically grow your customer base, then email marketing is a great way to attract new business. Remember the golden rule of email marketing: make sure you only send campaigns to people who have given you permission to email them – no one likes spam!


Having regular, well written content on your website combined with competitions, special offers and discounts will attract new subscribers. Give them plenty of opportunity to sign up via your website.


Mobile optimised, beautifully designed campaigns that your customers can’t wait to read. Encourage engagement with trackable voucher codes for your online promotions.


Look after your existing customers, they’re the ambassadors of your business. Improve brand loyalty by emailing them unique content and special offers based on their preferences.


Whether you’re wanting to upsell to previous customers, engage with online shoppers who’ve abandoned their carts or simply say “Happy Birthday”, personal automated email campaigns can be powerful persuaders.

Target your existing and potential customers

Contact us today

21Jul 22 

Team Spotlight: Marketing Manager, Kim Barnard

After a year at Cognique, we speak to Kim about her first year working agency side, her love of people, storytelling and building relationships.  Have you always been interested in marketing? That’s a very good question and the answer is 'yes' (there’s a bit of a story)! When I was in Year 10 at school, doing my GCSEs I had a business mentor who worked as a Marketing Manager in a local business. It was such a great initiative and I ended up doing work experience with her and just found som...

21Feb 22 

What is a digital marketing strategy & why does a business need one?

A digital marketing strategy details how a business can achieve its goals using marketing – giving the business focus and helping it achieve buy-in from key stakeholders. Almost any business can benefit from a digital marketing strategy, but it can be particularly beneficial for businesses that are:Looking to grow Seeing a decline in sales Launching a new product or service Moving into a new market Looking to target a new audience Seeing increased competitor activityMarketing can be highl...

01Nov 21 

Cognique embrace the future and grow their team

We specialise in providing bespoke website design and digital marketing for OMBs and SMEs. Winners of the Somerset Business Award Small Business Of The Year 2021, we are enjoying a period of business growth. In response to increased client demand, we have recently expanded the marketing team with Marketing Manager, Kim Barnard who oversees the marketing team and Amy Scriven, in the role of Digital Marketing Executive. Combining their skills and enthusiasm will help take Cognique to the next lev...

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