PPC (PAY PER CLICK) CAMPAIGNS

Or ‘Paid Search’ or ‘Google Adwords’. Whichever term you prefer to use, it doesn’t change the fact that online digital advertising is a powerful, cost effective way of marketing and is suitable for almost any business of any size.

Reach the right people, just when they’re looking for you via paid search

Paid search (or PPC, Pay Per Click) can tell prospects about your business, services or products at the moment they’re searching for them. You can create and display specific adverts to a highly targeted audience who are likely to be interested in what you offer. To be effective, any campaign needs careful research and if that all sounds a bit daunting, we’ll happily manage the process for you. We can research, create and manage all your paid search advertising as part of a fully integrated marketing campaign.

GOOGLE ADWORDS

Budget friendly and easy to edit, Google Adwords are an ideal way to maximise the return on your PPC investment. Make sure campaigns and adverts are set up correctly and are regularly optimised and managed.

GOOGLE SHOPPING

Selling online? Google Shopping will help. Combining Merchant Centre with compelling shopping campaigns allows you to get your products in front of customers that are searching for what you sell.

SOCIAL MEDIA ADVERTISING

Facebook, Twitter, LinkedIn, Pinterest; whichever you choose to use, make sure your campaigns target the right people, at the right time and in the right locations (and ideally form part of a fully integrated strategy).

REMARKETING

If a customer leaves your website without buying any of your products, you can try to entice them back by showing them highly visual, relevant adverts as they browse other websites. This is called remarketing.

For instant results, let us handle your online advertising

Contact us today

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    “I’m so glad we chose Cognique to build our new website, develop our marketing strategy & strengthen the Atlas brand.”

    Oliver Beynon, Managing Director, Atlas Safety Management

    View the project

16Apr 20 

It's good to talk! Low cost marketing ideas to keep you talking

In these challenging times, it’s essential that businesses keep talking to their customers; this really is not the time for marketing 'radio silence'. While cashflow may be a concern for many businesses, the great news is that marketing doesn't have to involve big budgets. In fact, there are lots of highly effective and impactful, low cost marketing activities businesses can (and should!) utilise.  Email marketing  Mailchimp offer free email marketing up to 2,000 subs...

30Jul 19 

Social media advertising - is it worth it?

Social media is supposed to be free, right? Isn't good social media simply creating engaging content and watching it go viral? Why then would you want to pay for social media advertising?What is social media advertising?Social media advertising comes in many forms. There are three main types of advertising:boosting a specific post digital display advertising remarketingBoosting a postOn a crowded platform with a lot of accounts making a lot of 'noise', boosting a p...

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Does anyone actually click on Google Ads?

It's a question that we're asked a lot and the answer is unequivocally 'yes!'. Our client data tells us that yes, people do click on Google Ads. But don’t just take our word for it: when AdWords first launched in 2000 it had 350 advertisers, now there are estimated to be over 1 million advertisers spending tens of billions of dollars in ad revenue. 1 million advertisers certainly must think they’re onto something! People often have a 'Marmite approach' to Ads – they either love ...

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