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PPC (PAY PER CLICK) CAMPAIGNS

Or ‘Paid Search’ or ‘Google Adwords’. Whichever term you prefer to use, it doesn’t change the fact that online digital advertising is a powerful, cost effective way of marketing and is suitable for almost any business of any size.

Using bad words instead of Adwords?

Reach the right people, just when they’re looking for you via paid search

Paid search (or PPC, Pay Per Click) can tell prospects about your business, services or products at the moment they’re searching for them. You can create and display specific adverts to a highly targeted audience who are likely to be interested in what you offer. To be effective, any campaign needs careful research and if that all sounds a bit daunting, we’ll happily manage the process for you. We can research, create and manage all your paid search advertising as part of a fully integrated marketing campaign.

GOOGLE ADWORDS

Budget friendly and easy to edit, Google Adwords are an ideal way to maximise the return on your PPC investment. Make sure campaigns and adverts are set up correctly and are regularly optimised and managed.

GOOGLE SHOPPING

Selling online? Google Shopping will help. Combining Merchant Centre with compelling shopping campaigns allows you to get your products in front of customers that are searching for what you sell.

SOCIAL MEDIA ADVERTISING

Facebook, Twitter, LinkedIn, Pinterest; whichever you choose to use, make sure your campaigns target the right people, at the right time and in the right locations (and ideally form part of a fully integrated strategy).

REMARKETING

If a customer leaves your website without buying any of your products, you can try to entice them back by showing them highly visual, relevant adverts as they browse other websites. This is called remarketing.

For instant results, let us handle your online advertising

Contact us today

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    “I don’t see Cognique as just our web, design and marketing agency but as an extension of our Marketing team.”

    Kim Barnard, Group Marketing Manager, Old Mill

    View the project

16Aug 17 

10 benefits of outsourced marketing

Wondering if outsourcing your marketing could be right for your company? There's numerous upsides, especially for small and medium sized businesses. Here's ten benefits of outsourced marketing... 1. No long-term commitment One of the biggest benefits of outsourcing your marketing is that there's no long term commitment. Most firms operate on short or rolling contracts, so you can try out marketing activity without committing long term. 2. Removes risk of investing in marketing As there's no ...

07Dec 16 

How to optimise your AdWords copy

Looking for ideas on how to improve your AdWords results? Here’s five ways to optimise your AdWords copy for better results. 1. Include benefits Now that AdWords text has expanded, there’s more space to share the benefits of your product or service. How will what you’re selling remove a problem or change someone’s life for the better? For example, Bruno uses the second headline to sell the benefit of their product, "You've never slept like this", while Soda Stream has added “Save £...

30Nov 16 

Are you ready for AdWords expanded text ads?

If you use AdWords, you may be aware that there's some fairly big changes to how much text you can include in your AdWords copy – expanded text ads are here! What are expanded text ads? It's exactly as they sound, the amount of space for your AdWords copy has been increased. The new text ads have:Two headlines (previously there was only one). Each headline is 30 characters and will be separated by a dash. One longer description – now up to 80 characters. Previously there were two d...