Or ‘Paid Search’ or ‘Google Adwords’. Whichever term you prefer to use, it doesn’t change the fact that online digital advertising is a powerful, cost effective way of marketing and is suitable for almost any business of any size.

Reach the right people, just when they’re looking for you via Google Ads paid search

Google Ads and PPC (Pay Per Click) can tell prospects about your business, services or products at the moment they’re searching for them. You can create and display specific adverts to a highly targeted audience who are likely to be interested in what you offer. To be effective, any campaign needs careful research and if that all sounds a bit daunting, we’ll happily manage the process for you. We can research, create and manage all your paid search advertising as part of a fully integrated marketing campaign.


Budget friendly and easy to edit, Google Ads (or Adwords) are an ideal way to maximise the return on your PPC investment. Make sure campaigns and adverts are set up correctly and are regularly optimised and managed.


Selling online? Google Shopping will help. Combining Merchant Centre with compelling shopping campaigns allows you to get your products in front of customers that are searching for what you sell.


Facebook, Twitter, LinkedIn, Pinterest; whichever you choose to use, make sure your campaigns target the right people, at the right time and in the right locations (and ideally form part of a fully integrated strategy).


If a customer leaves your website without buying any of your products, you can try to entice them back by showing them highly visual, relevant adverts as they browse other websites. This is called remarketing.

For instant results, let us handle your online advertising

Contact us today

01Nov 21 

Cognique embrace the future and grow their team

We specialise in providing bespoke website design and digital marketing for OMBs and SMEs. Winners of the Somerset Business Award Small Business Of The Year 2021, we are enjoying a period of business growth. In response to increased client demand, we have recently expanded the marketing team with Marketing Manager, Kim Barnard who oversees the marketing team and Amy Scriven, in the role of Digital Marketing Executive. Combining their skills and enthusiasm will help take Cognique to the next lev...

16Apr 20 

It's good to talk! Low cost marketing ideas to keep you talking

In these challenging times, it’s essential that businesses keep talking to their customers; this really is not the time for marketing 'radio silence'. While cashflow may be a concern for many businesses, the great news is that marketing doesn't have to involve big budgets. In fact, there are lots of highly effective and impactful, low cost marketing activities businesses can (and should!) utilise.  Email marketing  Mailchimp offer free email marketing up to 2,000 subs...

30Jul 19 

Social media advertising - is it worth it?

Social media is supposed to be free, right? Isn't good social media simply creating engaging content and watching it go viral? Why then would you want to pay for social media advertising?What is social media advertising?Social media advertising comes in many forms. There are three main types of advertising:boosting a specific post digital display advertising remarketingBoosting a postOn a crowded platform with a lot of accounts making a lot of 'noise', boosting a p...

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