“Social media isn’t rocket science and we’ve got a graduate who’s a dab hand with Instagram.” Sound familiar? It's true, social media isn’t rocket science! However, like all marketing activities, it is truly effective when utilised as part of a wider strategy. Whilst the office junior may have a great following on Snapchat or perhaps even be an emerging YouTube star, running, managing and growing social media channels for a business requires planning, quality content and t...

In 2019 it is estimated there will be 2.77 billion social media users worldwide. Social media marketing is recognised as a highly effective means to build brand awareness, demonstrate expertise and build engagement with existing and potential customers.  The immediacy of social media requires social media channels to be nurtured with engaging content carefully created for them. Unfortunately, this takes time. With day-to-day operational business needs often taking priority over social media ma...

Whilst bloggers have been promoting goods and services since the early 1990’s, the emergence of professional Influencers has been a more recent event. Professional Influencers do exactly what it says on the tin, they influence! Typically they post pictures and videos of their day to day life on their social media channels, sometimes focused around a specific subject (e.g. make up, fitness, parenting etc.) whilst growing their follower base. These followers are then, at times, influenced by the...