There’s no getting away from it, a new website is a big (but immensely important) investment for any ambitious business. That’s why any website project starts with careful planning. And questions. A lot of questions…

A bespoke website is the perfect fit for your business marketing

Used well and built as part of a long-term strategy, a new website can be a very powerful marketing tool for a business. However, it’s worth remembering that a website needs to be so much more than pleasing to look at, easy to navigate and mobile optimised. Ideally, the web development of your new site should be treated like a new member of staff, one that has a well defined role and a clear set of goals. To achieve this takes some in-depth planning, which is where Cognique can help…


Where possible, we always like to visit you. For us it’s a key part of understanding your business. In these early meetings we’ll take a ‘deep dive’ into your business, looking at trends within your sector, competitors, your market offering and much more.


Armed with the info from our meetings (along with any website analysis we have), we’ll create a ‘site map’. It may look a bit like a family tree, but this very important exercise maps out the hierarchy, structure and scope of the pages of your website.


One of the most exciting parts of the process. We design (and publish online) static page visuals that adopt your identity, brand colours and guidelines. This highly visual stage really starts to breathe life into your website.

Web Development

Visuals approved, the digital ‘magic’ starts. Often using the open source WordPress CMS as a platform, the development (or ‘build’) of your website begins, bringing it closer to becoming an online reality.


Responsive design is an integral part of our website design and development, as is UX. Before we pass it over to you for approval, the site is rigorously tested on multiple devices, platforms and browsers.

Go Live

The wait is over. It’s time to unleash your new website to the www. But the relationship doesn’t end there. We’re on hand to train, support, advise and market – giving your business the best options for sustainable growth.

Want your website to benefit from the beauty of bespoke?

Contact us today

12Sep 22 

7 reasons why people leave your website

Someone clicking on your website and leaving straight away is never good news. It's especially bad news thanks (or rather no thanks) to Google’s RankBrain, an artificial intelligence system operating behind the scenes. In essence, RankBrain uses machine learning to determine what results are most relevant to any Google Search query. The end goal is to provide better search results, as RankBrain learns what users are and aren’t clicking on. The problem? Google are now paying closer attention...

26Apr 22 

Team spotlight: Managing Director, Nige Reece

Nige joined Cognique in 2008 as a Graphic Designer and has been MD since 2016. Nige talks about the power of business networking, his hopes for the future of Cognique and what he loves about his role.What’s your role at Cognique?I’ve been Managing Director since Dave, Jim and I took joint ownership of Cognique in 2016. I have a variety of roles, including new sales, business development and the strategic direction of the business. I’m often the first point of contact for new clien...

18Mar 22 

Team spotlight: Technical Director, James Patten

Celebrating 15 years at Cognique this year, Jim is our talented Technical Director and website developer specialising in bespoke WordPress websites.Here we find out more about Jim and his love of Star Wars, API integrations and of course website development!What’s your role at Cognique?My official role is Technical Director and I oversee all our website builds, data & API integration, email and DNS configurations. I work closely with our Creative Director, Dave Rice and bring ...

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