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Used well and built as part of a long-term strategy, a new website can be a very powerful marketing tool for a business. However, it’s worth remembering that a website needs to be so much more than pleasing to look at, easy to navigate and mobile optimised. Ideally, your website should be treated like a new member of staff, one that has a well defined role and a clear set of goals. To achieve this takes some in-depth planning, which is where Cognique can help…
Where possible, we always like to visit you. For us it’s a key part of understanding your business. In these early meetings we’ll take a ‘deep dive’ into your business, looking at trends within your sector, competitors, your market offering and much more.
Armed with the info from our meetings (along with any website analysis we have), we’ll create a ‘site map’. It may look a bit like a family tree, but this very important exercise maps out the hierarchy, structure and scope of the pages of your website.
One of the most exciting parts of the process. We design (and publish online) static page visuals that adopt your identity, brand colours and guidelines. This highly visual stage really starts to breathe life into your website.
Visuals approved, the digital ‘magic’ starts. Often using the open source WordPress CMS as a platform, the development (or ‘build’) of your website begins, bringing it closer to becoming an online reality.
Responsive design is an integral part of our website design and development, as is UX. Before we pass it over to you for approval, the site is rigorously tested on multiple devices, platforms and browsers.
The wait is over. It’s time to unleash your new website to the www. But the relationship doesn’t end there. We’re on hand to train, support, advise and market – giving your business the best options for sustainable growth.
Shirley Routley, CEO, Clochee UK
David Lem, Sales Director, Glastonbury Spring Water
Dale Edwards, Chief Executive, Somerset Chamber of Commerce
Charles Tweed, Marketing Director, Visive
James Harris, Sales Negotiator, Harris & Harris Estate Agents
David Thorne, Sales Executive, Workplace Stuff
Kevin Bond, Managing Director, Somerlap
Malcolm Gill, Owner, Richardson Gill Estate Agents
People leaving your website straight away is bad news. There’s never a time where you’d want someone to leave your website, but now it’s more important than ever thanks (or no thanks) to Google’s RankBrain. RankBrain is a complicated animal, but in a nutshell, Google are now paying closer attention if people click to your website from search results then immediately click back again. If someone does this, it’s a sign that your website didn’t satisfy them, and it’s likely Google wi...
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