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THE WEBSITE PROCESS

There’s no getting away from it, a new website is a big (but immensely important) investment for any ambitious business. That’s why any website project starts with careful planning. And questions. A lot of questions…

A bespoke website is the perfect fit for your business marketing

Used well and built as part of a long-term strategy, a new website can be a very powerful marketing tool for a business. However, it’s worth remembering that a website needs to be so much more than pleasing to look at, easy to navigate and mobile optimised. Ideally, your website should be treated like a new member of staff, one that has a well defined role and a clear set of goals. To achieve this takes some in-depth planning, which is where Cognique can help…

Meeting

Where possible, we always like to visit you. For us it’s a key part of understanding your business. In these early meetings we’ll take a ‘deep dive’ into your business, looking at trends within your sector, competitors, your market offering and much more.

Planning

Armed with the info from our meetings (along with any website analysis we have), we’ll create a ‘site map’. It may look a bit like a family tree, but this very important exercise maps out the hierarchy, structure and scope of the pages of your website.

Visuals

One of the most exciting parts of the process. We design (and publish online) static page visuals that adopt your identity, brand colours and guidelines. This highly visual stage really starts to breath life into your website.

Development

Visuals approved, the digital ‘magic’ starts. Often using the open source WordPress CMS as a platform, the development (or ‘build’) of your website begins, bringing it closer to becoming an online reality.

Testing

Responsive design is an integral part of our website design and development, as is UX. Before we pass it over to you for approval, the site is rigorously tested on multiple devices, platforms and browsers.

Go Live

The wait is over. It’s time to unleash your new website to the www. But the relationship doesn’t end there. We’re on hand to train, support, advise and market – giving your business the best options for sustainable growth.

Want your website to benefit from the beauty of bespoke?

“They listened carefully to what we wanted to create and added their own ideas and expertise before building our new eCommerce website.”

David Thorne, Sales Executive, Workplace Stuff

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“Cognique totally understood our vision, our objectives, our timelines and delivered a clean fresh new website.”

Dale Edwards, Chief Executive, Somerset Chamber of Commerce

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“Having used Cognique before we were confident that our brief would be well interpreted – a clean and simple to use website with great functionality.”

Malcolm Gill, Owner, Richardson Gill Estate Agents

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“Our website is amazing – we cannot thank Cognique enough for their work and the positive impact it has had on our business.”

James Harris, Sales Negotiator, Harris & Harris Estate Agents

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“As a team they are very easy to communicate with – they listen to and understand all of our comments and represent us to the max.”

Kevin Bond, Managing Director, Somerlap

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“We continue to work with Cognique to develop our marketing strategy and to showcase our business effectively.”

Charles Tweed, Marketing Director, Visive

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Combining web design and targeted digital marketing to achieve your business goals

Websites Marketing

Call 01749 678721

Bishopbrook House, 4 Cathedral Avenue, Wells, Somerset BA5 1FD