Web design that turns visitors into leads & customers.
We design user-focused websites that guide visitors to explore further and act – whether by enquiring, booking, or buying. No templates. No guesswork. Our web designs are driven by real user behaviour and business goals.
Get a website that converts
Designing a website that looks great is the easy part. A design that converts the right visitors is what matters.
Designed around real user behaviour.
Through careful research and journey mapping, we determine exactly what your users are looking for and design a website that makes their journey as simple and pain-free as possible.
Transform your website’s performance
Built to convert, not just look good.
Your new website is designed to match user intent and guide them to their goal. Carefully structured page hierarchy and clearly structured content point to compelling, easy to understand CTAs that convert.
Transform your website’s performance
Aligned with your business goals.
From the outset, we work with your business goals in mind when designing your new website. Our designs understand your users, driving new leads and relevant sales enquiries.
Transform your website’s performance
Who we design websites for
Business owners
We design websites for business owners to:
- Turn more visitors into enquiries
- Make your website work as a sales tool
- Deliver a measurable ROI
Marketing managers
We design website for marketing managers that are:
- Designed for SEO and PPC landing pages
- Simple to test, update, and optimise
- Built with conversion and goal tracking in mind
Let’s talk through what yourwebsite needs to achieve
Not ready for that just yet?
Send us a message instead
From the very start of our project, Cognique have been brilliant to work with. The thorough research phase left no stone unturned, great communication ensured we always knew how the project was progressing, and at every stage, they were at pains to make sure they really understood Somerset Care, and the requirements of our users. The result is a beautifully-designed, truly user-friendly website that not only met our brief, but exceeded our expectations.
As always, a pleasure to work with Cognique. It’s a big thing to rebrand and design a completely new website, those of you that have done it will know what I mean. The Cognique team take all of the stress away, going above and beyond to deliver a site with great design, functionality and intuitive navigation. Massive thanks guys.
Sandra Sampson
Director
Motiv-8
Hippychick is a family business and families are at the heart of everything we do, so it was important to us that we found the right company to partner with. Cognique have been a pleasure to work with and we are delighted with the new site – it already looks like the value of the individual orders are higher.
Superb service and communication. When we wanted to redesign our website they took a thorough brief, came up with concepts and completed the project on budget and to a very tight timescale. Ongoing support has been great. A thoroughly excellent business to deal with. From a user experience perspective, it’s easier to navigate and find what you want – a great development.
We cannot recommend Cognqiue highly enough. They have built two websites for us with three more now planned due to their outstanding work. Everything from the initial meeting, design stages to going live they offer such a comprehensive and personal service. Our latest site was challenging and complex, but they guys managed these challenges professionally, quickly and with an eye for creativity. We can’t wait to work Cognique on future websites.
Adam Tovey
Marketing Manager
Powrmatic
Having worked with many design agencies in the past, Cognique were the first to provide a full project plan with clear responsibilities for each stage. Following very focused and supportive briefing meetings, the first draft of our new site was right first time, which was absolutely amazing! Our new site continues to evolve as does our partnership working with Cognique, great team!
Why most websites fail to convert…
Too much focus on aesthetics
When it comes to web design, looking good is only half the job – our user-focused approach ensures websites don’t just look good, they convert too.
Unclear messaging and weak CTAs
Clear page hierarchy and structure, alongside well-placed calls-to-action (CTAs) ensure visitors find your website intuitive to use and easy to navigate.
Poor mobile experience
These days, more people than ever search for businesses on their smartphone. Our websites are designed to provide a great user experience, whether on a desktop or on the go.
No matter the business or the goals, our website process remains the same…
1. Discovery
Our discovery phase starts with a meeting to fully understand who you are and what you do. We’ll talk about everything, from your vision and values, to your goals, ambitions, and audience.
It’s here that we discover the full scope of the project, including the purpose of the website and who it’s for. We’ll discuss your tone of voice, messaging, brand guidelines – we want to know what makes you, you.
We’ll also find out if any time-consuming internal processes can be automated or integrated into the website that might never have been considered before. After all, your new website should make your life easier as well as your audience’s.
2. Research
Equipped with the information we need, we do a deep dive into you and your industry.
We research your sector inside and out, and see how you compare to your competitors. We’ll have a nose at your current website to see how it’s performing, assess what it’s doing well and where it’s falling short.
This will inform everything we do next, revealing opportunities for improvement, industry-specific trends we should be considering, and highlighting the imagery, tone of voice, and brand messaging that will make your new website sing.
3. Audience
The most important step in designing a fantastic website. If you don’t know who your audience is, it’s incredibly difficult to create something that will attract and convert them.
We get to know who your audience are: their goals, the pain points that prevent them from reaching their goals, and what their buyer journey looks like.
Talking to and observing your audience gives us the perfect foundation to design a website that will enhance their user experience, simplify their user journey, and ultimately make your business more memorable and attractive. Your audience will also play a crucial part in the design process later on.
4. Structure
Page structure plays a crucial role in your website’s success – and it’s often something that’s overlooked.
If your pages are difficult to find and the navigation between them is clunky, your users will be left frustrated, confused, and will likely leave your website to look elsewhere.
By learning how your audience interact with your current website, we can iron out any wrinkles when we create the new one. We’ll map out your entire website architecture and structure it in a way that’s intuitive to your audience. Every page will have its place and be easy to find.
5. Design
Now for the fun part. We know the goals of your business, we know the purpose of your website, and we know who we’re designing it for and how they’ll interact with it.
It’s time to start breathing some life into your new website.
We design the entire website and create high-fidelity prototypes for you to play around with and test all necessary user journeys. We’ll also run usability tests with your audience to make sure they understand the new website, can navigate it with ease, and ultimately get to their end goal with no frustrations. This is called the validation stage. Nothing goes to development until you’re 100% happy with it and your audience have validated the designs.
6. Development
With everything signed off and approved, we begin to build your website.
This is the most time-consuming part of the project – and there’s a very good reason for this.
We build every page from scratch to match the designs exactly. We integrate the website with your very own WordPress CMS, and any third party systems you need to make your day-to-day working life easier. Once every page is built, we’ll add all the content to your website and move on to the final testing stage.
7. Testing
Your newly built website will be tested to within an inch of its life, ensuring everything is working as it should and looks exactly like the approved visuals.
We’ll double check all functionality to make sure there are no annoying little glitches, and put the CMS and any other integrations through the runner to make sure they’re working correctly.
We’ll test and tweak your website until it runs perfectly on all modern browsers (Chrome, Firefox, Safari, Edge) and make sure it looks as it should on all screen sizes (desktop, laptop, tablet, smart phone). We’ll then pass it back over to you for a final internal test and once you’re happy, we get ready to press the big green button.
8. Launch
Ah, if only it was as simple as pressing a big green button. We now need to move the entire website and content from our testing servers over to your chosen hosting provider’s servers.
If you opt to host with us – great! We’ll take care of all this for you. If you want to host with someone else, no problem. We’ll package up the website and send it your hosting providers, ready for them to configure their own servers to go live. We’ll add any existing or new tracking codes to the website, such as GA4 and Google Tag Manager. We’ll make sure any old or amended URLs have been redirected, so your customers won’t be sent to any 404 pages.
Once your new website is live, we’ll provide video tutorials on all aspects of the CMS, so you’re able to make changes whenever needed. All that’s left to do is sit back, relax, and wait for everyone to tell you how awesome your new website is.
