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Harris & Harris is a family-owned estate agents based in Devon. Working from offices in Axminster and Seaton, they specialise in residential property sales and lettings. Part of their ambitious plans for business growth included a desire to create an identity that would firmly establish their independent credentials and reflect the strong family values that form the backbone of their successful business. Oh, and they REALLY wanted a website they could call their own…
Harris & Harris entrusted Cognique to create an identity that would reinforce their credibility within a competitive marketplace. They wanted a logo that represented the strength of their family-run business and the authority of a fiercely independent enterprise. It needed to inspire customer confidence and, of course, look the business on a business card. Job done…
As well as creating a new brand for Harris & Harris, they also required a new website, but were not fans of the typical off-the-shelf templates that are readily available to Estate Agents, they wanted a bespoke website that packed a punch and would set them apart from the crowded marketplace. The new website however, needed to integrate seamlessly with Jupix, their property management system of choice.
To avoid Harris & Harris staff having to add a property to multiple systems, it was important their new website worked seamlessly with the Jupix property management software. Cognique developed a bespoke synchronisation facility utilising the Jupix XML property feed, which allowed properties to be added and updated automatically on the website whenever the Jupix system is modified, including imagery, EPCs, brochures and property details.
From business cards to document folders, shop signage and event banners, it was vital that the Harris & Harris brand remained consistent across all visual communications. We worked closely with them, designing and advising: adopting the role of ‘Guardian of The Brand’.
James Harris, Sales Negotiator, Harris & Harris Estate Agents
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