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Four West Country offices, nearly 300 staff, over 5,000 private and business clients. That’s the nuts and bolts of Accountants and Financial Planners, Old Mill. But it’s so much more than that. A visionary business that continually invests in expertise, staff, community and good causes. The Marketing Team behind Old Mill are second to none and Cognique have supported them, bridging the creative and technical gaps, from the very beginning.
The Old Mill identity (much like the business) has evolved organically. The instantly recognisable identity is dual-purpose, acting as an icon for the Old Mill Group as well as supporting its specialist Private Client, Corporate and Rural divisions. Adorning everything from business cards to racing cars, it’s something we’re very proud of.
Cognique provide a major graphic design service for Old Mill. From corporate stationery, adverts and flagship publications, to exhibition stands, charity sponsorship and business seminars. We ensure that whatever’s being produced is always on-brand and wherever possible, adds creativity and confidence to an already reputable brand.
Writing and monitoring PPC campaigns, building dedicated website landing pages, creating email auto-responder templates – Cognique work closely with the Old Mill marketing team to create digital marketing campaigns that create (and convert) prospects in a very niche marketplace.
Email marketing is hugely important to Old Mill: it gives them a flexible and cost-effective way of communicating with their extensive client base. Cognique designed and built a series of mobile-friendly e-templates, specific to each of Old Mill’s core divisions. Our easy-to-manage mailing system allows the marketing team to create and schedule campaigns as well as monitor ‘open’, ‘bounce’ and ‘click-through’ rates.
Kim Barnard, Group Marketing Manager, Old MIll
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