“They took the time to really understand our project and our goals and kept that in mind from beginning to end. I cannot fault them at all…”

Olivia Girling, Marketing Officer, Skills and Learning

Skills & Learning saw the benefits of a new website the moment it went live

Dorset-based Skills & Learning have been improving the lives of adults and young people through learning for over 25 years. The Skills & Learning team hoped that a new website would improve their service offering and attract new customers. What they didn’t expect was new website users to increase by 742%, organic search to increase by 712% and a whopping 1,328% increase in page views, all within a few weeks of the new website going live.

Driven by data

Skills & Learning used internal research to document the issues of the existing website. Staff focus groups helped them identify that the new website needed improved navigation, was fully accessible and helped users find essential information quickly and easily. Staff and tutors also wanted to elevate Skills & Learning service excellence and success stories, so a move away from the use of ‘stock’ images and videography was to be replaced with new photography, client case studies and video showreels.

Designed for everyone

The accessibility features of the new Skills & Learning website deliver on a promise of enhanced usability and UX. This commitment to inclusion is a vital part of attracting, reassuring and retaining new and existing clients. It’s also a reflection of Skills & Learning brand values and their pledge to deliver a premier service. Website accessibility also improves organic search rankings and Search Engine Optimisation (SEO).

Clean and clutter free

Skills & Learning anticipated a large proportion of their audience would be mobile users. Due to the shear volume of course information and data, a core part of the planning and visualisation process was a focus on clear page design, straightforward visual signposting and logical information architecture – a focus that would ensure a responsive interface that delivered the best user experience for smart phones, tablets and desktops.

Skillful integration

The website development included integration with course management software WebEnrol, a hosted system that houses details of hundreds of courses. This level of technical expertise demonstrates our ability to build websites and integrate them with any third party, business critical system. We performed similar integration for SS&L, Hippychick, Somerset Chamber of Commerce and South West School Wear websites, skilfully delivering digital platforms that continue to power and generate business.

Live and kicking

Bespoke, beautifully built and quick: the new WordPress website went live and despite the fact we hadn’t yet started SEO, the benefits were almost immediate. New website users increased by 742%, organic searches increased by 712% and page views increased by a whopping 1,328%. We’re now rolling out a 12 month programme of retained SEO research and management.

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"The team at Cognique were amazing. They designed and built our new website within a tight time frame and throughout the project their work was consistently high quality. They took the time to really understand our project and our goals and kept that in mind from beginning to end. I cannot fault them at all, or thank them enough for their support. Our new website is miles better and will hugely help our organisation. Thank you Cognique!"

Olivia Girling, Marketing Officer, Skills & Learning

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