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Connect. Influence. Grow. That’s the message at the heart of the Somerset Chamber of Commerce manifesto. Supporting over 1,200 businesses throughout Somerset, the Chamber continues to play a hugely influential role within a vibrant, growing business community. It’s this kind of support that has helped shape Cognique’s success so, naturally, we were delighted when they chose us to develop their new website.
Good User Experience (UX) was high on the Chamber’s wish-list. The challenge wasn’t just about developing a new, mobile optimised website: Cognique needed to deliver a site that anticipated user interaction, making it as easy as possible for visitors to quickly find the information they wanted. Audience profiling and understanding the architecture of the website information, helped shape UX.
Designed & built by Cognique, the front end of the Chamber site features information pages (Membership, Events, Business Support etc.). It integrates seamlessly with ChamberMaster, a USA-hosted, third party system that manages the membership directory, events listing and payment process. Integration with this system presented us with a number of challenges, including the inability to apply style sheets to its pages, different technologies and a 6hr time difference!
Once the website was live we trained the Chamber team, making sure they were familiar with the user-friendly, WordPress CMS. The website has become a powerful, time saving resource for the Somerset Chamber of Commerce marketing team, allowing them to quickly add member stories, news articles and details of new events etc.
Dale Edwards, Chief Executive, Somerset Chamber of Commerce