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For nearly a decade Alan Stone and his son Richard have been lovingly handcrafting Stones Cider. From their home in the historic Somerset town of Shepton Mallet, they produce around 3,000 litres of award winning, artisan cider a year. Although sales at local markets, pubs and food festivals are consistently good, the cider making duo felt it was time to develop a strong, recognisable brand that would help elevate their multi award-winning range of ciders.
The Stones Cider identity needed to acknowledge the provenance of the ciders; where and how they’re made. Using an apple motif in place of the letter ‘O’, combined with the woodcut font, tips a wink to Alan and Richard’s playful characters. The ‘From The Heart Of Somerset’ strap line positions them geographically and promotes the passion (From The Heart) that is evident in the quality of their ciders.
The Stones Cider identity was purposely designed to make it easily adaptable. When designing the labels, the ‘Cider’ element was replaced by the cider type; ‘Dry’, ‘Sweet’ etc. The core ‘Stones’ element (and the strap line) remained consistent, building brand repetition and awareness. The introduction of supporting colours and tilting the logo on the labels added levels of visual interest.
Eye-catching design and high impact product photography were used in a series of trade adverts that featured in local food and drink publications. Consistent visuals helped develop trust and credibility in the Stones Cider brand, expanding their ‘offering’ and simultaneously giving customers the confidence to engage and buy.
Alan Stone, Cider Maker, Stones Cider
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