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“We’re over the moon with the new Stones Cider brand! Cognique have designed clean, modern packaging that compliments our artisan roots.”

Alan Stone, Cider Maker, Stones Cider

Refreshing new brand, delights artisan cider producer

For nearly a decade Alan Stone and his son Richard have been lovingly handcrafting Stones Cider. From their home in the historic Somerset town of Shepton Mallet, they produce around 3,000 litres of award winning, artisan cider a year. Although sales at local markets, pubs and food festivals are consistently good, the cider making duo felt it was time to develop a strong, recognisable brand that would help elevate their multi award-winning range of ciders.

Identity

The Stones Cider identity needed to acknowledge the provenance of the ciders; where and how they’re made. Using an apple motif in place of the letter ‘O’, combined with the woodcut font, tips a wink to Alan and Richard’s playful characters. The ‘From The Heart Of Somerset’ strap line positions them geographically and promotes the passion (From The Heart) that is evident in the quality of their ciders.

Label Design

The Stones Cider identity was purposely designed to make it easily adaptable. When designing the labels, the ‘Cider’ element was replaced by the cider type; ‘Dry’, ‘Sweet’ etc. The core ‘Stones’ element (and the strap line) remained consistent, building brand repetition and awareness. The introduction of supporting colours and tilting the logo on the labels added levels of visual interest.

Print Advertising

Eye-catching design and high impact product photography were used in a series of trade adverts that featured in local food and drink publications. Consistent visuals helped develop trust and credibility in the Stones Cider brand, expanding their ‘offering’ and simultaneously giving customers the confidence to engage and buy.

"We’re over the moon with the new Stones Cider brand! Cognique have designed clean, modern packaging that compliments our artisan roots. The ‘quirky’ angles and handwritten font reflect the unique character of the Stones Cider range. The stylish, eye-catching label designs and the subtle use of colours, give the impression of an established brand and that gives us even more confidence in taking our ciders to market. Feedback from our customers has been very positive and sales are up!"

Alan Stone, Cider Maker, Stones Cider

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