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Visive design and manufacture LED contour lighting for an enviable client base that includes BP, Holiday Inn, Adidas, Grosvenor Casino and Calvin Klein. Based in the UK, Visive support many of these clients on an international scale. The growth potential of the worldwide market is huge and positioning and credibility is vital. Concerned that their current website and marketing strategy wasn’t fit for purpose, Visive turned to Cognique for advice.
A new, bespoke website helped Visive establish their international credentials. Focusing on core sectors, which were supported by highly visual case studies, the site elevated their offering and showcased their innovative products. The new site (built on user-friendly WordPress) meant the Visive marketing team could quickly and easily add or update content.
Cognique designed a suite of marketing collateral that reflected the visual high impact of the new website. Vibrant case study reports, trade adverts, corporate client presentations and wall mounted display graphics (for the Visive boardroom) are just some of the projects.
Visive had tried email marketing, but were disappointed with the platform they used and the subsequent results. Cognique’s mailing system was the perfect solution. Once we’d built a bespoke template and imported Visive’s existing subscriber list, it was simply a case of training the marketing team to create, manage and schedule campaigns.
Because of the corporate nature of Visive’s marketplace it was decided that LinkedIn and Twitter were the most relevant social accounts. To ensure brand consistency we created graphics for both accounts, which we then integrated with the NextScripts SNAP plugin for auto-publishing of blog posts to both accounts.
Charles Tweed, Marketing Director, Visive
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