Put simply, keywords or key phrases, are what people are searching for in search engines.
As a business, they’re important because you want to come up in search engines when people search for the keywords or phrases that are relevant to your products or services.
To stand a chance of being near the top of the results, you need to include those words and phrases in your website. For example, if you’re an accountant that specialises in small businesses, you need to have the words “Small bu...