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The right kind of content on your website really can help generate more leads and boost sales. But it’s not just about creating great content. You also need a great website with content that’s optimised for search engines and you need to share that content on social media. And when people do access your content, you’ll need to have strong call to actions in place to convert those visitors into customers. Luckily, we can do all that for you.
We’ll help you uncover the keywords and phrases that your target audiences (you’re bound to have more than one) are searching for. We can then use that information to identify specific content opportunities for your business website.
Content. It’s the marketing ’meat-on-the-bone’. Write regular blogs and news articles to fuel and update your website. Creating landing pages with unique, targeted content will help get the best ROI from your PPC campaigns.
David Lem, Sales Director, Glastonbury Spring Water
Dale Edwards, Chief Executive, Somerset Chamber of Commerce
Charles Tweed, Marketing Director, Visive
Kevin Bond, Managing Director, Somerlap
Whilst bloggers have been promoting goods and services since the early 1990’s, the emergence of professional Influencers has been a more recent event. Professional Influencers do exactly what it says on the tin, they influence! Typically they post pictures and videos of their day to day life on their social media channels, sometimes focused around a specific subject (e.g. make up, fitness, parenting etc.) whilst growing their follower base. These followers are then, at times, influenced by the...
Want more people to find your blog posts via Google and other search engines? Here’s what to do... 1. Answer questions The easiest way to optimise your blog for search engine is to research what questions people are already asking that relate to your business. There are lots of ways to do this. Read our keywords blog for some ideas, or try a tool like Answer the public. Once you’ve found a question to answer, Google it yourself and look at the current search results. Prioritise topics th...
Now that there’s so much content online (over 2 million new blog posts are published every day!), writing a good blog post is key if you want it to have any traction. Here’s what every good blog post should contain: Title Your title needs to be compelling so that people will want to click on it. This is easier said than done, so try keeping a note of every blog post you click on and refer back to them when you’re writing your own titles. Your title should also be optimised for search e...
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