THE VALUE OF CONTENT MARKETING

The aim of Content Marketing is to attract more visitors to your website via great, informative, sharable, problem solving content. This valuable, uber-content (in the form of blogs & news articles) is designed to increase organic traffic.

Share your expertise and build trust using targeted content marketing

The right kind of content on your website really can help generate more leads and boost sales. But it’s not just about creating great content. You also need a great website with content that’s optimised for search engines and you need to share that content on social media. And when people do access your content, you’ll need to have strong call to actions in place to convert those visitors into customers. Luckily, we can do all that for you.

RESEARCH

We’ll help you uncover the keywords and phrases that your target audiences (you’re bound to have more than one) are searching for. We can then use that information to identify specific content opportunities for your business website.

PLAN

Create a targeted, 90-day plan that’s bursting with activity. Attract and retain customers and prospects using a marketing cocktail of blogs, email and social media campaigns, mail shots and PR promotions and much, much more.

CONTENT CREATION

Content. It’s the marketing ’meat-on-the-bone’. Write regular blogs and news articles to fuel and update your website. Creating landing pages with unique, targeted content will help get the best ROI from your PPC campaigns.

OPTIMISE & PUBLISH

Your website content needs the strongest keyword to increase its chances of being loved by search engines. Don’t just use blogs once: promote them on social media, publish them in email campaigns, use them in beautifully designed newsletters.

Attract more visitors with content marketing

Contact us today

01Nov 21 

Cognique embrace the future and grow their team

We specialise in providing bespoke website design and digital marketing for OMBs and SMEs. Winners of the Somerset Business Award Small Business Of The Year 2021, we are enjoying a period of business growth. In response to increased client demand, we have recently expanded the marketing team with Marketing Manager, Kim Barnard who oversees the marketing team and Amy Scriven, in the role of Digital Marketing Executive. Combining their skills and enthusiasm will help take Cognique to the next lev...

04May 20 

I've gained new customers - how do I retain them?

Since the UK lockdown, time spent online has increased exponentially. In fact, UK daytime internet usage has more than doubled. Consumers spending more and more time online will, and has, created opportunities for some businesses, notably ecommerce businesses. The key for these businesses is retaining new customers in the short term and beyond the lockdown period.  Email marketing Email marketing is an effective and cost effective channel for retaining new customers. There are a variety o...

06Apr 20 

How to write effective website copy

Effective website copy which is informative, persuasive and compelling will not only help to convert sales and enquiries, but also greatly assist your SEO efforts. However, in our experience it's often one of the biggest stumbling blocks during a new website project. A combination of resource, time and experience can leave a new website ready to go but with no content.  Who are you writing for? Writing effective website copy is not the same as writing effective print copy. In general, website ...

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