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THE VALUE OF CONTENT MARKETING

The aim of Content Marketing is to attract more visitors to your website via great, informative, sharable, problem solving content. This valuable, uber-content (in the form of blogs & news articles) is designed to increase organic traffic.

Share your expertise and build trust using targeted content marketing

The right kind of content on your website really can help generate more leads and boost sales. But it’s not just about creating great content. You also need a great website with content that’s optimised for search engines and you need to share that content on social media. And when people do access your content, you’ll need to have strong call to actions in place to convert those visitors into customers. Luckily, we can do all that for you.

RESEARCH

We’ll help you uncover the keywords and phrases that your target audiences (you’re bound to have more than one) are searching for. We can then use that information to identify specific content opportunities for your business website.

PLAN

Create a targeted, 90-day plan that’s bursting with activity. Attract and retain customers and prospects using a marketing cocktail of blogs, email and social media campaigns, mail shots and PR promotions and much, much more.

CONTENT CREATION

Content. It’s the marketing ’meat-on-the-bone’. Write regular blogs and news articles to fuel and update your website. Creating landing pages with unique, targeted content will help get the best ROI from your PPC campaigns.

OPTIMISE & PUBLISH

Your website content needs the strongest keyword to increase its chances of being loved by search engines. Don’t just use blogs once: promote them on social media, publish them in email campaigns, use them in beautifully designed newsletters.

Attract more visitors with content marketing

Contact us today

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    “Cognique totally understood our vision, our objectives, our timelines and delivered a clean fresh new website.”

    Dale Edwards, Chief Executive, Somerset Chamber of Commerce

    View the project

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    “As a team they are very easy to communicate with – they listen to and understand all of our comments and represent us to the max.”

    Kevin Bond, Managing Director, Somerlap

    View the project

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    “We continue to work with Cognique to develop our marketing strategy and to showcase our business effectively.”

    Charles Tweed, Marketing Director, Visive

    View the project

29Nov 17 

How to make your blog posts SEO friendly

Want more people to find your blog posts via Google and other search engines? Here’s what to do... 1. Answer questions The easiest way to optimise your blog for search engine is to research what questions people are already asking that relate to your business. There are lots of ways to do this. Read our keywords blog for some ideas, or try a tool like Answer the public. Once you’ve found a question to answer, Google it yourself and look at the current search results. Prioritise topics th...

21Nov 17 

The anatomy of a good blog post

Now that there’s so much content online (over 2 million new blog posts are published every day!), writing a good blog post is key if you want it to have any traction. Here’s what every good blog post should contain: Title Your title needs to be compelling so that people will want to click on it. This is easier said than done, so try keeping a note of every blog post you click on and refer back to them when you’re writing your own titles. Your title should also be optimised for search e...

08Nov 17 

What are keywords and why are they important?

Put simply, keywords or key phrases, are what people are searching for in search engines. As a business, they’re important because you want to come up in search engines when people search for the keywords or phrases that are relevant to your products or services. To stand a chance of being near the top of the results, you need to include those words and phrases in your website. For example, if you’re an accountant that specialises in small businesses, you need to have the words “Small bu...