In these challenging times, it’s essential that businesses keep talking to their customers; this really is not the time for marketing 'radio silence'. While cashflow may be a concern for many businesses, the great news is that marketing doesn't have to involve big budgets. In fact, there are lots of highly effective and impactful, low cost marketing activities businesses can (and should!) utilise.  Email marketing  Mailchimp offer free email marketing up to 2,000 subs...

What are Google search ads?  Before we get into the nuts and bolts of how to write effective Google search ad copy, let's start off with the basics and look at what Google Ads paid search (previously called AdWords) is. When you type a search query into Google, you're presented with a list of results displayed on the the search engine result page (SERP). This list is often a mix of organic and paid results. The results that have been paid for will have a green box with the word "ad" before th...

Social media is supposed to be free, right? Isn't good social media simply creating engaging content and watching it go viral? Why then would you want to pay for social media advertising?What is social media advertising?Social media advertising comes in many forms. There are three main types of advertising:boosting a specific post digital display advertising remarketingBoosting a postOn a crowded platform with a lot of accounts making a lot of 'noise', boosting a p...

It's a question that we're asked a lot and the answer is unequivocally 'yes!'. Our client data tells us that yes, people do click on Google Ads. But don’t just take our word for it: when AdWords first launched in 2000 it had 350 advertisers, now there are estimated to be over 1 million advertisers spending tens of billions of dollars in ad revenue. 1 million advertisers certainly must think they’re onto something! People often have a 'Marmite approach' to Ads – they either love ...

You might have dabbled with Google AdWords before and been disappointed with the results. Without careful research, planning, setup and monitoring, you could easily burn through hundreds of pounds with little to show for it. AdWords can be beneficial for estate agents, as long as you carefully consider what you want to get out of it.AdWords ideas for estate agents To avoid AdWords getting expensive, it’s worth carefully considering which areas it is worth investing in AdWords. Here are some ...

Facebook advertising provides a wealth of opportunity for estate agents, are you making the most of it? Here's five tactics to try...Boost to reach your existing audience If you’ve already built up a following of interested Facebook fans, then make sure they see your posts. Facebook has significantly decreased the amount of organic reach that posts by businesses get, but you don’t need a large budget to reach more people. Boosting your post, even by just a few pounds, will also give you th...

Looking for ideas on how to improve your AdWords results? Here’s five ways to optimise your AdWords copy for better results. 1. Include benefits Now that AdWords text has expanded, there’s more space to share the benefits of your product or service. How will what you’re selling remove a problem or change someone’s life for the better? For example, Bruno uses the second headline to sell the benefit of their product, "You've never slept like this", while Soda Stream has added “Save £...

If you use AdWords, you may be aware that there's some fairly big changes to how much text you can include in your AdWords copy – expanded text ads are here! What are expanded text ads? It's exactly as they sound, the amount of space for your AdWords copy has been increased. The new text ads have:Two headlines (previously there was only one). Each headline is 30 characters and will be separated by a dash. One longer description – now up to 80 characters. Previously there were two d...

Thinking about advertising on Google AdWords? Here's two things you should know before you get started to get the best results from your investment... 1) Be as specific as possible with your keywords One of the mistakes AdWords newbies often make is adding a couple of broad keywords, then leaving their account for a few days. They then come back to see they’ve spent hundreds of pounds on clicks and have nothing to show for it. Luckily, you can reduce the likelihood of this happening by u...

Remarketing is exactly what is sounds like - the ability to market your products again to people who have previously visited your website. When people who have visited your site browse other sites on the web, you can re-target them with customised adverts.   How does remarketing work? When someone visits your website, a file called a ‘cookie’ is created, which stores information about their visit. This information can then be used to retarget specific visitors with online advertising late...

Every day there are over 3.5 billion searches on Google, the UK’s most popular search engine. Search marketing provides an opportunity to get your product or service in front of these searchers. It is estimated that over 80% of consumers and businesses now use search engines for researching purchases, so if you are not investing in search marketing, you could be missing out on business. What is search marketing? Also known as: Search Engine Marketing or SEM for short. Search marketing is t...