It’s a question that we’re asked a lot and the answer is unequivocally ‘yes!’.
- 40,000 Google search queries every second.
- 3.5 billion searches per day.
- 1.2 trillion searches per year worldwide.
Now, that’s some impressive stats.
But amongst all the results, the question we’re going to answer in this blog is, do people click on Google Ads?
The short answer is… yes. In fact, 63% of people have clicked on a Google Ad, according to Global Search Network…
…and 92.26% of global searches take place on Google. Pretty impressive if you ask us and a testament to the power and trust that people place in Google.
Google Ads are a powerful tool for businesses to aid brand awareness and to grab the attention of your potential audience. Whilst they can work on their own, combining PPC with other marketing avenues such as search engine optimisation (SEO), email marketing and other paid ads, can create a dynamic combination.
Whether you’re wanting to dominate search engine results pages (SERPs) or use PPC as a way of getting you to the top of search rankings, creating conversions quickly whilst you organically work on your SEO, (or both) it certainly has its place.
Turning clicks into profitable transactions
By understanding your audience and their search intent will turn clicks into conversions, the average click-through rate for Google Ads is 4-6% and it’s one of the most important metrics when looking at the data. You want your audience to see your ad, click through to your website and then act accordingly, whether that’s making a purchase or completing an enquiry form. Our clients have been experiencing CTR’s from 6 – 11% on various campaigns, and they’re really seeing the value that they bring.
Understanding your audience
Google Ads work, because they’re placed at the top (and bottom) of SERPs, grabbing attention and allowing the user to find the information they’re looking for without scrolling too far to find what they need, whether they’re on their mobile or desktop. Creating captivating ads with your brand voice, relevant keywords and optimised landing pages gives an insight and a seamless transition into your business.
A personalised experience
Google considers user preferences, location and delivers personalised experiences to their users, only displaying ads that are relevant to the users search queries. Increasing the likelihood of users clicking on the ads and converting.
Nothing works in isolation
Although we’ve looked specifically at the effectiveness of Google Ads in SERPs, it’s important to remember that no marketing activity (digital or not) works in isolation. Depending on your strategy and business goals, SEO, social media marketing and content marketing may all play a part in achieving your objectives and getting you in front of your ideal audience. A targeted, integrated approach is always the most effective.
