SEARCH ENGINE OPTIMISATION

When you consider that over 80% of buyers start their research with an online search, you’ll understand why it’s so important that the content of your website is well optimised (or SEO’d, as we call it).

We’ll optimise your website to help people find you online

Search engines (like Google) are often the first port of call for the majority of people researching a purchase – for both business and personal purchases. Keeping up with the latest developments in SEO while running a business is tricky. Luckily as a Somerset based SEO agency, it’s what we do, so we’ll happily take the task off your hands. We’ll research keywords and update your website content, so that when people search for what you do, you’re optimised to be found in the search results.

RESEARCH

Keyword research is vital. Yes, it identifies the phrases and terms that are key to your business, but it also helps you understand what your customers might be searching for. Once you know that, your marketing becomes that bit easier.

OPTIMISE

Well optimised website content will always get the best results. But it has to be done well and needs to include updating page titles, accurate meta descriptions, adding alt tags to images and using appropriate sub headings.

CREATE NEW CONTENT

If you search the internet you’re probably hoping to find, learn, solve or buy something. Search engines look for website content that will satisfy those searches so writing useful, thorough content that helps, will only improve your rankings.

BACKLINKS

A backlink is made when one website links to another. Backlinks can be great for SEO, as search engines will see the connection as a positive ‘thumbs up’. Be aware of your audience and only create links to appropriate and useful content.

Need help optimising your website?

Contact us today

08Aug 22 

What are keywords in SEO?

In this day and age, answering a query is as simple as grabbing your phone and typing a few words into Google. Understanding how keywords work in conjunction with SEO (Search Engine Optimisation) has never been more important for your business and its website. But what exactly are keywords, why are they so important, and how do you use them to your advantage? What are keywords? In a nutshell, keywords define what the content of your website is about. When we’re talking about SEO, keywords are...

18Jul 22 

Everything you need to know about Google Search Console

Google Search Console (GSC) is a must for any business hoping to get more website traffic from search engines. But what exactly is it, and how do you use it?  At Cognique, we’re clued up on all things SEO. Explore our step-by-step guide below for everything you need to know about Google Search Console – and how we can help you start using it to your business’s benefit. What is Google Search Console? Google Search Console – previously called Google Webmaster Tools – has alway...

28Apr 22 

When Kim & Amy went to brightonSEO

Investing in our people and their development, is something we continually support. Kim & Amy headed to brightonSEO for two days, their first in-person conference since they joined Cognique last year. Here’s what they got up to in the fun packed city of Brighton… brightonSEO here we come We’d booked our tickets, found an Airbnb with a seaside view, figured out the tube to get across London so we didn’t miss our connecting train. We were ready… As we headed down to Brighton, cracke...

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