SEARCH ENGINE OPTIMISATION

When you consider that over 80% of buyers start their research with an online search, you’ll understand why it’s so important that the content of your website is well optimised (or SEO’d, as we call it).

We’ll optimise your website to help people find you online

Search engines (like Google) are often the first port of call for the majority of people researching a purchase – for both business and personal purchases. Keeping up with the latest developments in SEO while running a business is tricky. Luckily as a Somerset based SEO agency, it’s what we do, so we’ll happily take the task off your hands. We’ll research keywords and update your website content, so that when people search for what you do, you’re optimised to be found in the search results.

RESEARCH

Keyword research is vital. Yes, it identifies the phrases and terms that are key to your business, but it also helps you understand what your customers might be searching for. Once you know that, your marketing becomes that bit easier.

OPTIMISE

Well optimised website content will always get the best results. But it has to be done well and needs to include updating page titles, accurate meta descriptions, adding alt tags to images and using appropriate sub headings.

CREATE NEW CONTENT

If you search the internet you’re probably hoping to find, learn, solve or buy something. Search engines look for website content that will satisfy those searches so writing useful, thorough content that helps, will only improve your rankings.

BACKLINKS

A backlink is made when one website links to another. Backlinks can be great for SEO, as search engines will see the connection as a positive ‘thumbs up’. Be aware of your audience and only create links to appropriate and useful content.

Need help optimising your website?

Contact us today

01Nov 21 

Cognique embrace the future and grow their team

We specialise in providing bespoke website design and digital marketing for OMBs and SMEs. Winners of the Somerset Business Award Small Business Of The Year 2021, we are enjoying a period of business growth. In response to increased client demand, we have recently expanded the marketing team with Marketing Manager, Kim Barnard who oversees the marketing team and Amy Scriven, in the role of Digital Marketing Executive. Combining their skills and enthusiasm will help take Cognique to the next lev...

16Apr 20 

It's good to talk! Low cost marketing ideas to keep you talking

In these challenging times, it’s essential that businesses keep talking to their customers; this really is not the time for marketing 'radio silence'. While cashflow may be a concern for many businesses, the great news is that marketing doesn't have to involve big budgets. In fact, there are lots of highly effective and impactful, low cost marketing activities businesses can (and should!) utilise.  Email marketing  Mailchimp offer free email marketing up to 2,000 subs...

30Mar 20 

Getting started with technical SEO

Search Engine Optimisation (SEO) is a pretty simple phrase for what is, in reality, a huge area of digital marketing. Generally speaking, when people refer to SEO they're talking about making sure their website appears high in a search engine's listings. So what on earth is technical SEO?  What is technical SEO? Technical SEO is just one part of SEO (which also includes content marketing, keyword optimisation, link building and UX design); it's the process of ensuring your website functionalit...

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