When you consider that over 80% of buyers start their research with an online search, you’ll understand why it’s so important that the content of your website is well optimised (or SEO’d, as we call it).

We’ll optimise your website to help people find you online

Search engines (like Google) are often the first port of call for the majority of people researching a purchase – for both business and personal purchases. Keeping up with the latest developments in SEO while running a business is tricky. Luckily as a Somerset based SEO agency, it’s what we do, so we’ll happily take the task off your hands. We’ll research keywords and update your website content, so that when people search for what you do, you’re optimised to be found in the search results.


Keyword research is vital. Yes, it identifies the phrases and terms that are key to your business, but it also helps you understand what your customers might be searching for. Once you know that, your marketing becomes that bit easier.


Well optimised website content will always get the best results. But it has to be done well and needs to include updating page titles, accurate meta descriptions, adding alt tags to images and using appropriate sub headings.


If you search the internet you’re probably hoping to find, learn, solve or buy something. Search engines look for website content that will satisfy those searches so writing useful, thorough content that helps, will only improve your rankings.


A backlink is made when one website links to another. Backlinks can be great for SEO, as search engines will see the connection as a positive ‘thumbs up’. Be aware of your audience and only create links to appropriate and useful content.

Need help optimising your website?

Contact us today

26May 23 

How to set up and optimise your Google Business Profile

What is often the first thing you do when checking out a new business online? You Google it. Businesses make themselves visible online using targeted ads and SEO, and by setting up and optimising a Google Business Profile. But what is this and how is it optimised? What is a Google Business Profile? Google Business Profile is a tool that allows you to create a free Profile for your company on Google. Once created, you can amend and optimise this Business Profile to better attract people to your...

20Mar 23 

The benefits of content marketing

Strategic content marketing is the backbone of any successful business. When coupled with a targeted SEO strategy, content marketing becomes a powerful tool for getting your website to rank highly in search engines. Weaving impactful, clearly written content throughout your website goes beyond improving SEO. Unique content creates the personality behind your brand, setting you apart from your competitors. People-led content marketing also humanises your business, allowing customers to see beyon...

03Oct 22 

Team Spotlight: Content Writer, Hannah Burnett

Back in June 2022, Hannah joined the Cognique team as our first ever in-house copywriter. A huge enthusiast about all things to do with reading and writing, we chat to Hannah to find out more about life outside of work, her role at Cognique, and what it takes to write great content. What's your role at Cognique? I’m the first and (currently) only in-house Content Writer. I write any and all content that our clients need, which can be really varied. Blog posts, case studies, email marketing �...

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