SEARCH ENGINE OPTIMISATION

When you consider that over 80% of buyers start their research with an online search, you’ll understand why it’s so important that the content of your website is well optimised (or SEO’d, as we call it).

We’ll optimise your website to help people find you online

Search engines (like Google) are often the first port of call for the majority of people researching a purchase – for both business and personal purchases. Keeping up with the latest developments in SEO while running a business is tricky. Luckily, it’s what we do, so we’ll happily take the task off your hands. We’ll research keywords and update your website content, so that when people search for what you do, you’re optimised to be found in the search results.

RESEARCH

Keyword research is vital. Yes, it identifies the phrases and terms that are key to your business, but it also helps you understand what your customers might be searching for. Once you know that, your marketing becomes that bit easier.

OPTIMISE

Well optimised website content will always get the best results. But it has to be done well and needs to include updating page titles, accurate meta descriptions, adding alt tags to images and using appropriate sub headings.

CREATE NEW CONTENT

If you search the internet you’re probably hoping to find, learn, solve or buy something. Search engines look for website content that will satisfy those searches so writing useful, thorough content that helps, will only improve your rankings.

BACKLINKS

A backlink is made when one website links to another. Backlinks can be great for SEO, as search engines will see the connection as a positive ‘thumbs up’. Be aware of your audience and only create links to appropriate and useful content.

Need help optimising your website?

Contact us today

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    “Cognique were a huge support to the Clochee UK team. The website they designed played a fundamental role in the initial launch of the range.”

    Shirley Routley, CEO, Clochee UK

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    “I’m so glad we chose Cognique to build our new website, develop our marketing strategy & strengthen the Atlas brand.”

    Oliver Beynon, Managing Director, Atlas Safety Management

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    “Cognique totally understood our vision, our objectives, our timelines and delivered a clean fresh new website.”

    Dale Edwards, Chief Executive, Somerset Chamber of Commerce

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    “We continue to work with Cognique to develop our marketing strategy and to showcase our business effectively.”

    Charles Tweed, Marketing Director, Visive

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    “Our website is amazing – we cannot thank Cognique enough for their work and the positive impact it has had on our business.”

    James Harris, Sales Negotiator, Harris & Harris Estate Agents

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    “Having used Cognique before we were confident that our brief would be well interpreted – a clean and simple to use website with great functionality.”

    Malcolm Gill, Owner, Richardson Gill Estate Agents

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    “The new eCommerce website certainly gives our customers a better understanding of the Glastonbury Spring Water products and services.”

    David Lem, Sales Director, Glastonbury Spring Water

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16Apr 20 

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Search Engine Optimisation (SEO) is a pretty simple phrase for what is, in reality, a huge area of digital marketing. Generally speaking, when people refer to SEO they're talking about making sure their website appears high in a search engine's listings. So what on earth is technical SEO?  What is technical SEO? Technical SEO is just one part of SEO (which also includes content marketing, keyword optimisation, link building and UX design); it's the process of ensuring your website functionalit...

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What is Google's RankBrain and why does it matter for SEO?

Have you heard about Google’s RankBrain? Here’s why you need to take it into account for your search engine optimisation. What is RankBrain? Many of the details (like much of Google’s operations) are shrouded in secrecy. But since it was revealed in 2015, more information has come to light. Basically, it’s an artificial intelligence machine learning program. It teaches itself and applies its learnings to search results. It first came about (as far as we know) in 2013 when Google were...

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