INTEGRATED MARKETING STRATEGY

If you’ve tried marketing in the past but didn’t get the results you were hoping for, you may think that marketing doesn’t work for your business. It could be that your marketing strategy was off-target and you just need to try a different approach.

A clear marketing strategy will help you reach your business objectives

We know that taking time out of running your business to come up with a solid marketing strategy is difficult. That’s why Cognique as a digital marketing agency, work with business owners to create a marketing plan for you. Having a strategy in place will help you avoid wasting time and money on marketing activity that doesn’t work. Whether you want to grow, launch a new product, enter a new market or just outsmart your competitors, a marketing strategy can help you get there faster.

LEARN

We need to get under the bonnet of your business; to understand your goals, identify your key sectors, profile your customers and list your KPIs. We’ll need a meeting…

RESEARCH

This where we take a ‘deep dive’ into your business. Researching your competitors, your brand and your offering will help us to help you stand out in a crowded marketplace.

PLANNING

Remove the guess work and inject some consistency into your marketing. Creating a 90-day activity plan that becomes your marketing ‘road map’ is just part of the process.

Looking for a killer marketing strategy?

Contact us today

21Jul 22 

Team Spotlight: Marketing Manager, Kim Barnard

After a year at Cognique, we speak to Kim about her first year working agency side, her love of people, storytelling and building relationships.  Have you always been interested in marketing? That’s a very good question and the answer is 'yes' (there’s a bit of a story)! When I was in Year 10 at school, doing my GCSEs I had a business mentor who worked as a Marketing Manager in a local business. It was such a great initiative and I ended up doing work experience with her and just found...

28Apr 22 

When Kim & Amy went to brightonSEO

Investing in our people and their development, is something we continually support. Kim & Amy headed to brightonSEO for two days, their first in-person conference since they joined Cognique last year. Here’s what they got up to in the fun packed city of Brighton… brightonSEO here we come We’d booked our tickets, found an Airbnb with a seaside view, figured out the tube to get across London so we didn’t miss our connecting train. We were ready… As we headed down to Brighton, cracke...

21Feb 22 

What is a marketing strategy & why does a business need one?

A marketing strategy details how a business can achieve its goals using marketing – giving the business focus and helping it achieve buy-in from key stakeholders. Almost any business can benefit from a marketing strategy, but it can be particularly beneficial for businesses that are:Looking to grow Seeing a decline in sales Launching a new product or service Moving into a new market Looking to target a new audience Seeing increased competitor activityMarketing can be highly effective for ...

Join Our Mailing List