We know that taking time out of running your business to come up with a solid marketing strategy is difficult. That’s why Cognique work with business owners to create a marketing plan for you. Having a strategy in place will help you avoid wasting time and money on marketing activity that doesn’t work. Whether you want to grow, launch a new product, enter a new market or just outsmart your competitors, a marketing strategy can help you get there faster.
We need to get under the bonnet of your business; to understand your goals, identify your key sectors, profile your customers and list your KPIs. We’ll need a meeting…
This where we take a ‘deep dive’ into your business. Researching your competitors, your brand and your offering will help us to help you stand out in a crowded marketplace.
Remove the guess work and inject some consistency into your marketing. Creating a 90-day activity plan that becomes your marketing ‘road map’ is just part of the process.
Shirley Routley, CEO, Clochee UK
Oliver Beynon, Managing Director, Atlas Safety Management
Jon Abbott, Chairman, Wells Food Festival
Dale Edwards, Chief Executive, Somerset Chamber of Commerce
David Thorne, Sales Executive, Workplace Stuff
David Lem, Sales Director, Glastonbury Spring Water
Kevin Bond, Managing Director, Somerlap
It's a question that we're asked a lot and the answer is unequivocally 'yes!'. Our client data tells us that yes, people do click on Google Ads. But don’t just take our word for it: when AdWords first launched in 2000 it had 350 advertisers, now there are estimated to be over 1 million advertisers spending tens of billions of dollars in ad revenue. 1 million advertisers certainly must think they’re onto something! People often have a 'Marmite approach' to Ads – they either love ...
“Social media isn’t rocket science and we’ve got a graduate who’s a dab hand with Instagram.” Sound familiar? It's true, social media isn’t rocket science! However, like all marketing activities, it is truly effective when utilised as part of a wider strategy. Whilst the office junior may have a great following on Snapchat or perhaps even be an emerging YouTube star, running, managing and growing social media channels for a business requires planning, quality content and t...
Wondering if outsourcing your marketing could be right for your company? There's numerous upsides, especially for small and medium sized businesses. Here's ten benefits of outsourced marketing... 1. No long-term commitment One of the biggest benefits of outsourcing your marketing is that there's no long term commitment. Most firms operate on short or rolling contracts, so you can try out marketing activity without committing long term. 2. Removes risk of investing in marketing As there's no ...
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