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INTEGRATED MARKETING STRATEGY

If you’ve tried marketing in the past but didn’t get the results you were hoping for, you may think that marketing doesn’t work for your business. It could be that your marketing strategy was off-target and you just need to try a different approach.

A clear marketing strategy will help you reach your business objectives

We know that taking time out of running your business to come up with a solid marketing strategy is difficult. That’s why Cognique work with business owners to create a marketing plan for you. Having a strategy in place will help you avoid wasting time and money on marketing activity that doesn’t work. Whether you want to grow, launch a new product, enter a new market or just outsmart your competitors, a marketing strategy can help you get there faster.

LEARN

We need to get under the bonnet of your business; to understand your goals, identify your key sectors, profile your customers and list your KPIs. We’ll need a meeting…

RESEARCH

This where we take a ‘deep dive’ into your business. Researching your competitors, your brand and your offering will help us to help you stand out in a crowded marketplace.

PLANNING

Remove the guess work and inject some consistency into your marketing. Creating a 90-day activity plan that becomes your marketing ‘road map’ is just part of the process.

Looking for a killer marketing strategy?

Contact us today

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    “Cognique were a huge support to the Clochee UK team. The website they designed played a fundamental role in the initial launch of the range”

    Shirley Routley, CEO, Clochee UK

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    “The new eCommerce website certainly gives our customers a better understanding of the Glastonbury Spring Water products and services.”

    David Lem, Sales Director, Glastonbury Spring Water

    View the project

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    “Cognique totally understood our vision, our objectives, our timelines and delivered a clean fresh new website.”

    Dale Edwards, Chief Executive, Somerset Chamber of Commerce

    View the project

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    “They listened carefully to what we wanted to create and added their own ideas and expertise before building our new eCommerce website.”

    David Thorne, Sales Executive, Workplace Stuff

    View the project

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    “As a team they are very easy to communicate with – they listen to and understand all of our comments and represent us to the max.”

    Kevin Bond, Managing Director, Somerlap

    View the project

17Apr 19 

Does anyone actually click on Google Ads?

It's question that we're asked a lot and the answer is unequivocally 'yes!'. Our client data tells us that yes, people do click on Google Ads. But don’t just take our word for it: when AdWords first launched in 2000 it had 350 advertisers, now there are estimated to be over 1 million advertisers spending tens of billions of dollars in ad revenue. 1 million advertisers certainly must think they’re onto something! People often have a 'Marmite approach' to Google Ads – they either ...

20Mar 19 

5 reasons to outsource your social media

“Social media isn’t rocket science and we’ve got a graduate who’s a dab hand with Instagram.” Sound familiar? It's true, social media isn’t rocket science! However, like all marketing activities, it is truly effective when utilised as part of a wider strategy. Whilst the office junior may have a great following on Snapchat or perhaps even be an emerging YouTube star, running, managing and growing social media channels for a business requires planning, quality content and t...

16Aug 17 

10 benefits of outsourced marketing

Wondering if outsourcing your marketing could be right for your company? There's numerous upsides, especially for small and medium sized businesses. Here's ten benefits of outsourced marketing... 1. No long-term commitment One of the biggest benefits of outsourcing your marketing is that there's no long term commitment. Most firms operate on short or rolling contracts, so you can try out marketing activity without committing long term. 2. Removes risk of investing in marketing As there's no ...

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