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INTEGRATED MARKETING STRATEGY

If you’ve tried marketing in the past but didn’t get the results you were hoping for, you may think that marketing doesn’t work for your business. It could be that your marketing strategy was off-target and you just need to try a different approach.

Don’t have a strategy?

A clear marketing strategy will help you reach your business objectives

We know that taking time out of running your business to come up with a solid marketing strategy is difficult. That’s why Cognique work with business owners to create a marketing plan for you. Having a strategy in place will help you avoid wasting time and money on marketing activity that doesn’t work. Whether you want to grow, launch a new product, enter a new market or just outsmart your competitors, a marketing strategy can help you get there faster.

LEARN

We need to get under the bonnet of your business; to understand your goals, identify your key sectors, profile your customers and list your KPIs. We’ll need a meeting…

RESEARCH

This where we take a ‘deep dive’ into your business. Researching your competitors, your brand and your offering will help us to help you stand out in a crowded marketplace.

PLANNING

Remove the guess work and inject some consistency into your marketing. Creating a 90-day activity plan that becomes your marketing ‘road map’ is just part of the process.

Looking for a killer marketing strategy?

Contact us today

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    “They listened carefully to what we wanted to create and added their own ideas and expertise before building our new eCommerce website.”

    David Thorne, Sales Executive, Workplace Stuff

    View the project

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    “Cognique totally understood our vision, our objectives, our timelines and delivered a clean fresh new website.”

    Dale Edwards, Chief Executive, Somerset Chamber of Commerce

    View the project

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    “As a team they are very easy to communicate with – they listen to and understand all of our comments and represent us to the max.”

    Kevin Bond, Managing Director, Somerlap

    View the project

16Aug 17 

10 benefits of outsourced marketing

Wondering if outsourcing your marketing could be right for your company? There's numerous upsides, especially for small and medium sized businesses. Here's ten benefits of outsourced marketing... 1. No long-term commitment One of the biggest benefits of outsourcing your marketing is that there's no long term commitment. Most firms operate on short or rolling contracts, so you can try out marketing activity without committing long term. 2. Removes risk of investing in marketing As there's no ...

10Jun 16 

How Cognique create a marketing strategy

Every time we work with our clients to create a marketing strategy and plan we use the same five steps. Here’s what our process looks like... 1. Learning about your business Before we start work on a marketing strategy for our clients, first we spend time getting a deep understanding of their business and their goals for the future. We’ll have a face-to-face meeting where we'll aim to find out:The history of their business. Who their customers are. What products or services the...

31Jul 15 

Four reasons why marketing fails

Not all marketing activity is successful. In our experience there are four main reasons why marketing fails: 1. It wasn't targeted enough There are too many people in the world to target everyone, plus it’s impossible to have universal appeal. Consequently, an un-targeted “spray and pray” approach rarely gets results. 2. It used the wrong channels It can be easy to get sucked into using a channel that doesn’t fit your customer base. For example advertising on a website that isn’t a...