Social Media Branding

Are you trying to brand up your Facebook, Twitter, LinkedIn and Google+ pages but struggling with the sizes for all?

Look no further, in this article you find all the correct sizes for social media branding, so you will no longer have a profile picture that cuts off half of your logo, you will no longer have a cover photo that is ridiculously blurry due to your image being too small, and you will no longer (this is the one that really gets to me the most) have a logo that is squeezed into a tiny area that it is no longer legible. Everything will now look as it should and most importantly, look more appealing to your existing/potential customers.

A few tips when creating your social media branding:

  • Keep all of your social media pages consistent. Consistency is key to brand recognition.
  • For the smaller images (like your Facebook profile picture etc), imagine what these will look like in peoples news feed next to your updates, as they will be a lot smaller than what they are on your actual company page, you don’t want them to be unreadable.
  • Create some sort of icon, monogram or badge for these smaller images, something that your customers/prospects will instantly recognise as being your company. We have created a C in a circle, and because it is being used on all of our social media pages, our clients recognise it as soon as they see it as being Cognique.
  • Make all of your graphics engaging and exciting, something that will stand out amongst all the other companies using social media.
  • And finally, make sure you have some sort of message in your graphics, something that will help people understand what it is that you do.

Why not take a look at our Twitter, Facebook, LinkedIn and Googe+ pages to see what we have done. And if you’re feeling generous, you can like, follow and connect with us.


Facebook branding sizesFacebook

1) Cover photo:
1020 x 377px

2) Profile photo:
180 x 180px


New Twitter image sizesTwitter

3) Profile photo:
400 x 400px

4) Header image:
1820 x 500px


Google+ branding sizesGoogle+

5) Profile photo
250 x 250px

6) Scrapbook image
1080 x 608px


LinkedIn branding sizesLinkedIn

7) Standard logo image
417 x 250px

8) Main company image
646 x 220px

9) Small logo image
50 x50px


Share this article

Related Blogs

11Oct 17 

16 free marketing tools for your small business

Just getting started with online marketing for your business? Many of the best marketing tools are free or offer a free version or trial. Here’s 16 helpful marketing tools that won’t cost you a thing...Content marketing 1. Google Trends Find out what people are searching for so you can create content on trending topics. Also helpful for working out which term to use – for example searches for "blogging" are dropping but searches for "content marketing" are on the rise.2. Buzz Sumo Use ...

17Mar 15 

Five reasons businesses can't afford to ignore social media

It’s estimated that 90% of businesses are now on at least one social media channel. If you are in the 10% that aren't, unless you are Apple, you probably can’t afford to ignore it any longer. 1. People will talk about you whether you’re there or not Many businesses are worried about the damage a social media fail could do to their business. The risk is real, but not being on social media could potentially be even more damaging. People will talk about your business whether you are there...

19Aug 14 

Getting started with social media for business

Believe it or not, social media has been around for over a decade. Over half of all adults in the UK are now using one or more social networks and it’s becoming an integral part of modern life. Why should businesses use social media? Some reports suggest that over 90% of businesses are already on social media, and many would argue that it's no longer optional for businesses to have a social media presence. Social media marketing offers an opportunity for businesses to communicate directly wi...

Join Our Mailing List