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Search engines (like Google) are often the first port of call for the majority of people researching a purchase – for both business and personal purchases. Keeping up with the latest developments in SEO while running a business is tricky. Luckily, it’s what we do, so we’ll happily take the task off your hands. We’ll research keywords and update your website content, so that when people search for what you do, you’re optimised to be found in the search results.
Keyword research is vital. Yes, it identifies the phrases and terms that are key to your business, but it also helps you understand what your customers might be searching for. Once you know that, your marketing becomes that bit easier.
Well optimised website content will always get the best results. But it has to be done well and needs to include updating page titles, accurate meta descriptions, adding alt tags to images and using appropriate sub headings.
If you search the internet you’re probably hoping to find, learn, solve or buy something. Search engines look for website content that will satisfy those searches so writing useful, thorough content that helps, will only improve your rankings.
A backlink is made when one website links to another. Backlinks can be great for SEO, as search engines will see the connection as a positive ‘thumbs up’. Be aware of your audience and only create links to appropriate and useful content.
Dale Edwards, Chief Executive, Somerset Chamber of Commerce
Kevin Bond, Managing Director, Somerlap
Charles Tweed, Marketing Director, Visive
Have you heard about Google’s RankBrain? Here’s why you need to take it into account for your search engine optimisation. What is RankBrain? Many of the details (like much of Google’s operations) are shrouded in secrecy. But since it was revealed in 2015, more information has come to light. Basically, it’s an artificial intelligence machine learning program. It teaches itself and applies its learnings to search results. It first came about (as far as we know) in 2013 when Google were...
Put simply, keywords or key phrases, are what people are searching for in search engines. As a business, they’re important because you want to come up in search engines when people search for the keywords or phrases that are relevant to your products or services. To stand a chance of being near the top of the results, you need to include those words and phrases in your website. For example, if you’re an accountant that specialises in small businesses, you need to have the words “Small bu...
SEO (search engine optimisation) can seem like an daunting task, but the key is to remember that search engines use bots to index your content, so by organising and writing your site in a way that make sense to the bots, you'll make it easier for them to find and index your pages. Here's 10 ways you can do just that... 1. Use structured site navigation Group similar pages together under menus and try not to let pages get "orphaned" as it will be harder for bots to find them. 2. Creat...