It’s relatively easy to develop a website that looks good. However, the difference between a good and a great website goes beyond surface level appearance and basic functionality. The success of a website is decided by your customers and how they engage with it. Based in Somerset, we use our creative and technical web design and development expertise to build bespoke websites that not only deliver your business goals, they satisfy the needs of your customers.
Understanding who your customers are and how your business offering satisfies their needs is a vital part of business growth. Your online customers will often inhabit specific groups and have unique needs. Careful analysis will identify these needs, establish their ‘personas’ and inform their online ‘user journeys’.
UX (User Experience) embraces everything about the user journey. Good web design and development must always prioritise the needs of the end user. Site mapping, wireframing and visualising are just some of the building blocks we use to develop intuitive user interaction.
Whether it’s promoting a service or selling a product, a website’s primary function is to ‘convert’ the visitor. Our UI (User Interface) web design expertise centres on the visual and the interactive elements of the user journey, making sure it’s consistently relevant, efficient and ultimately satisfying.
The websites we develop are business assets, built to streamline processes and strengthen efficiencies. Our technical expertise means we can integrate website builds with existing systems and software without any downtime, making sure that your business continues to run smoothly.
A strong business is always growing and evolving. Because everything we do is bespoke, our websites are designed to adapt to the needs of the business. Combined with affordable support packages, robust security and reliable hosting, our website offering is a compelling investment for any ambitious business.
Someone clicking on your website and leaving straight away is never good news. It's especially bad news thanks (or rather no thanks) to Google’s RankBrain, an artificial intelligence system operating behind the scenes. In essence, RankBrain uses machine learning to determine what results are most relevant to any Google Search query. The end goal is to provide better search results, as RankBrain learns what users are and aren’t clicking on. The problem? Google are now paying closer attention...
Nige joined Cognique in 2008 as a Graphic Designer and has been MD since 2016. Nige talks about the power of business networking, his hopes for the future of Cognique and what he loves about his role.What’s your role at Cognique?I’ve been Managing Director since Dave, Jim and I took joint ownership of Cognique in 2016. I have a variety of roles, including new sales, business development and the strategic direction of the business. I’m often the first point of contact for new clien...
Celebrating 15 years at Cognique this year, Jim is our talented Technical Director and website developer specialising in bespoke WordPress websites.Here we find out more about Jim and his love of Star Wars, API integrations and of course website development!What’s your role at Cognique?My official role is Technical Director and I oversee all our website builds, data & API integration, email and DNS configurations. I work closely with our Creative Director, Dave Rice and bring ...
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