It’s relatively easy to develop a website that looks good. However, the difference between a good and a great website goes beyond surface level appearance and basic functionality. The success of a website is decided by your customers and how they engage with it. Based in Somerset, we use our creative and technical web design and development expertise to build bespoke websites that not only deliver your business goals, they satisfy the needs of your customers.
Understanding who your customers are and how your business offering satisfies their needs is a vital part of business growth. Your online customers will often inhabit specific groups and have unique needs. Careful analysis will identify these needs, establish their ‘personas’ and inform their online ‘user journeys’.
UX (User Experience) embraces everything about the user journey. Good web design and development must always prioritise the needs of the end user. Site mapping, wireframing and visualising are just some of the building blocks we use to develop intuitive user interaction.
Whether it’s promoting a service or selling a product, a website’s primary function is to ‘convert’ the visitor. Our UI (User Interface) web design expertise centres on the visual and the interactive elements of the user journey, making sure it’s consistently relevant, efficient and ultimately satisfying.
The websites we develop are business assets, built to streamline processes and strengthen efficiencies. Our technical expertise means we can integrate website builds with existing systems and software without any downtime, making sure that your business continues to run smoothly.
A strong business is always growing and evolving. Because everything we do is bespoke, our websites are designed to adapt to the needs of the business. Combined with affordable support packages, robust security and reliable hosting, our website offering is a compelling investment for any ambitious business.
Effective website copy which is informative, persuasive and compelling will not only help to convert sales and enquiries, but also greatly assist your SEO efforts. However, in our experience it's often one of the biggest stumbling blocks during a new website project. A combination of resource, time and experience can leave a new website ready to go but with no content. Who are you writing for? Writing effective website copy is not the same as writing effective print copy. In general, website ...
Search Engine Optimisation (SEO) is a pretty simple phrase for what is, in reality, a huge area of digital marketing. Generally speaking, when people refer to SEO they're talking about making sure their website appears high in a search engine's listings. So what on earth is technical SEO? What is technical SEO? Technical SEO is just one part of SEO (which also includes content marketing, keyword optimisation, link building and UX design); it's the process of ensuring your website functionalit...
B2B ecommerce is seriously big business. The global B2B ecommerce sector is forecast to be worth £5.2 trillion by 2020. As digital savvy Millenials take over senior buying and procurement positions, businesses need to be ready to meet and service their needs. Historically, B2B digital marketing has been slow to evolve, falling behind its B2C counterpart. However, in recent years there's been rapid growth in B2B ecommerce sales, so it's a proposition that deserves serious conside...
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