Cognique love WooCommerce. This small WordPress plugin delivers a massive open source, eCommerce punch. We’re fans because it gives us the freedom to be bespoke, inventive and creative. Which means you get precisely the eCommerce platform you need to drive your online sales. An ‘off-the-shelf’ shopping system or a proprietary CMS may get your business off the ground, but an eCommerce website from Cognique will send it into orbit.
WooCommerce is a highly scalable, efficient and lightweight eCommerce plugin for WordPress. It can handle anything from a single product to thousands of products. Quickly add products to your shop with an easy to use and intuitive web interface.
Attributes allow your products to be filtered with ease and provide customers with a clear area to view technical specifications. Would your shop benefit from a size filter? If so, just tag the relevant sizes to each product and WooCommerce will take care of the rest.
Selling products in different sizes, colours or styles? WooCommerce allows you to create a set of variable products with ease. Grouping similar products together under one core product will save you time and make your shop easier to manage.
A picture tells a thousand words, so don’t be held back by a solution which allows only a single product image. With WooCommerce you can have an unlimited number of images for each product. Each one can be viewed quickly using the built in slideshow which is mobile and tablet friendly.
WooCommerce delivery methods set up is quick and easy. Create delivery zones, filter by country or postcode and specify rules for each zone. Calculate delivery by price, weight or item count. Offer free delivery over a fixed price, or up-sell next day delivery at an additional price.
Reward your loyal customers with fixed or percentage shopping basket discounts. Limit the voucher codes to a certain day or week, allow it to be used once per customer, exclude sales products, or only grant free delivery.
75% of online shoppers read reviews before making a purchase. This helps them make an informed decision and cuts down on the amount of product returns. WooCommerce allows every product to be reviewable gaining a star rating on your website and in search engines.
Don’t make do with plain email invoices. Look the business and attach a copy of a professionally formatted PDF invoice to all order emails. Customers can login to their account and download previous invoices and admins can resend copies on request.
Cut down on extra development costs by utilising the WooCommerce plugin library. Need to take payments with Stripe? New order emails automatically adding to MailChimp? Or the ability to import and export by spreadsheet, WooCommerce does it all.
Need a ‘Quick Order’ system for existing online customers? Or maybe a different pricing structure for Trade Customers? If your eCommerce website needs additional functionality that’s not ‘off-the-shelf’, we’re happy to oblige.
Shirley Routley, CEO, Clochee UK
Dale Edwards, Chief Executive, Somerset Chamber of Commerce
David Thorne, Sales Executive, Workplace Stuff
David Lem, Sales Director, Glastonbury Spring Water
Kevin Bond, Managing Director, Somerlap
Search Engine Optimisation (SEO) is a pretty simple phrase for what is, in reality, a huge area of digital marketing. Generally speaking, when people refer to SEO they're talking about making sure their website appears high in a search engine's listings. So what on earth is technical SEO? What is technical SEO? Technical SEO is just one part of SEO (which also includes content marketing, keyword optimisation, link building and UX design); it's the process of ensuring your website functionalit...
Basket abandonment rate for eCommerce websites can be frustratingly high. The average rate for abandoned baskets sits around 65%, but for some sectors it can be as high as 80%!Costly delivery and the customer not being ready to purchase top the list of reasons for basket abandonment. However, website UX design is also a major influence. According to Invesp 11% of abandoned baskets are attributed to a complex checkout or basket process and 24% of shoppers are saving selections and deciding l...
B2B ecommerce is seriously big business. The global B2B ecommerce sector is forecast to be worth £5.2 trillion by 2020. As digital savvy Millenials take over senior buying and procurement positions, businesses need to be ready to meet and service their needs. Historically, B2B digital marketing has been slow to evolve, falling behind its B2C counterpart. However, in recent years there's been rapid growth in B2B ecommerce sales, so it's a proposition that deserves serious conside...
Get our marketing tips and insights sent direct to your inbox