Just getting started with online marketing for your business? Many of the best marketing tools are free or offer a free version or trial. Here’s 16 helpful marketing tools that won’t cost you a thing…
Find out what people are searching for so you can create content on trending topics. Also helpful for working out which term to use – for example searches for “blogging” are dropping but searches for “content marketing” are on the rise.
2. Buzz Sumo
Use Buzz Sumo to see the most shared content on any particular topic or website. Great for content planning and research.
Add RSS feeds for the blogs in your industry to keep up to date and quickly find content for sharing on social media. You can also use it to keep on top of what competitors are blogging about.
Canva is full of templates to help you create graphics that look good with no design skills. We recommend amending them in line with your business branding so you don’t look the same as everyone else.
This won’t do the hard work for you, but it can be handy for coming up with topics or title formats when you’re stuck! Just enter three topics and it does the rest.
We use our own email marketing software to send custom-designed email campaigns for our clients, but if you’re just getting started, Mailchimp is completely free for your first 12,000 subscribers.
We’ve written several blogs to help you get the most out of Google Analytics. If you’re new to Google Analytics, check out our How to set up Google Analytics and Where is my web traffic coming from? blogs.
Although you shouldn’t rely on this tool for keyword research, Google’s Adwords Planner can give you a good idea of search volumes and kick up some search terms you might not have considered.
Easily check backlinks and domain authority for any website – yours and/or your competitors.
11. Screaming Frog
Crawl your website to identify any SEO issues without manually combing through your site.
Social media marketing
Great for creating columns to keep up with tweets about your business, industry news or competitor tweets.
Social media scheduling tool with a handy “Buffer button” that makes it easy to share from any website.
Another social media scheduling tool that is free for up to three accounts.