16 free marketing tools for your small business

Just getting started with online marketing for your business? Many of the best marketing tools are free or offer a free version or trial. Here’s 16 helpful marketing tools that won’t cost you a thing…

Content marketing

1. Google Trends

Find out what people are searching for so you can create content on trending topics. Also helpful for working out which term to use – for example searches for “blogging” are dropping but searches for “content marketing” are on the rise.

2. Buzz Sumo

Use Buzz Sumo to see the most shared content on any particular topic or website. Great for content planning and research.

3. Feedly

Add RSS feeds for the blogs in your industry to keep up to date and quickly find content for sharing on social media. You can also use it to keep on top of what competitors are blogging about.

4. Canva

Canva is full of templates to help you create graphics that look good with no design skills. We recommend amending them in line with your business branding so you don’t look the same as everyone else.

5. Hubspot Topic Generator

This won’t do the hard work for you, but it can be handy for coming up with topics or title formats when you’re stuck! Just enter three topics and it does the rest.

Email marketing

6. Mailchimp

We use our own email marketing software to send custom-designed email campaigns for our clients, but if you’re just getting started, Mailchimp is completely free for your first 12,000 subscribers.

Search marketing

7. Google Analytics

We’ve written several blogs to help you get the most out of Google Analytics. If you’re new to Google Analytics, check out our How to set up Google Analytics and Where is my web traffic coming from? blogs.

8. Google Adwords Planner

Although you shouldn’t rely on this tool for keyword research, Google’s Adwords Planner can give you a good idea of search volumes and kick up some search terms you might not have considered.

9. Google Search Console

Google Search Console is essential if you’re trying to increase your traffic from search engines. Here’s why you need it.

10. Moz Open Site Explorer

Easily check backlinks and domain authority for any website – yours and/or your competitors.

11. Screaming Frog

Crawl your website to identify any SEO issues without manually combing through your site.

Social media marketing

12. Tweetdeck

Great for creating columns to keep up with tweets about your business, industry news or competitor tweets.

13. Buffer

Social media scheduling tool with a handy “Buffer button” that makes it easy to share from any website.

14. Hootsuite

Another social media scheduling tool that is free for up to three accounts.

Websites and ecommerce

15. WordPress

WordPress is our content management system of choice and it’s free. All you need is hosting and either a free or custom theme.

16. Woocommerce

We also specialise in Woocommerce, a free ecommerce plugin for WordPress. Read all about why we prefer it.

Grow your business faster with, strategic, results driven digital marketing.

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Our industry expert

David Rice

Creative Director

Steering Cognique in the right digital direction, Dave manages all of our website design projects from creation to completion. He works with our clients to produce beautiful, bespoke websites built with the end user in mind.

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