Our blog is where we share our marketing tips and insights

24Jul 15 

Are you making this common marketing mistake?

How often have you received marketing communications that were of no interest to you whatsoever? Fairly often, we’d guess. The most common marketing mistake made by businesses is to throw away money on marketing their product or service to people who will never be interested in it. Everyone is not your customer Everyone is not your customer, and the sooner this becomes the mantra behind your marketing campaigns, the better. The most successful marketing campaigns target a specific audience....

21Jul 15 

Three quick and easy website marketing checks

It’s always a good idea to set up web analytics and measure how your business is doing properly, but here are three easy website marketing checks that you can do without opening up any analytics programs. They will give you a valuable insight into how well you are doing online and what other people see when they look at your business on the internet. 1. Where do you rank for your business name? Google your business name - ideally, your website should be number one. If you are not at the top...

17Jul 15 

Should you outsource your marketing?

Growing your business through marketing will require an investment - this could be your time, the time of your staff or budget to outsource your marketing activity. The option that is right for your business depends on the expertise of you and your team, and your ambitions for growth. Outsourcing isn’t right for every business but it could be beneficial for you if:You are planning for growth Outsourcing is particularly useful for businesses looking to grow as it provides more scalability and...

10Jul 15 

What is marketing and how could it grow your business?

Marketing tends to attract a lot of unnecessary jargon, so it is easy to lose sight of what marketing is and why businesses need to do it. In the simplest terms, marketing is how you make people aware of your business and communicate the value of your products and services. It's also important to understand that marketing is different from sales. While marketing can help increase awareness of your business and create a desire for a purchase, in most cases, you will still need some form of pers...

17Feb 15 

What is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation (CRO) is the process of identifying, testing and improving areas of your website which are preventing visitors from converting. A conversion is whatever action you want your website visitors to take, this could be:Purchasing a product or service Purchasing a higher value product or service Signing up for an email newsletter Downloading a white paper Getting in touch.Why is conversion rate optimisation important? CRO can help increase the performance of...

16Dec 14 

What is digital marketing?

Put simply, digital marketing is the promotion of products or services by any electronic media, including computers, mobile phones, tablets and game consoles. However in the last few years it has become synonymous with marketing carried out via the internet, and most people now only think of digital marketing in this way rather than its original, much broader definition. With this in mind, this article focuses on using the internet to market your business. Why should you be doing digital market...

02Dec 14 

Digital marketing - do you know your numbers?

This animated infographic video reveals some of the recent industry numbers behind digital marketing trends including websites, email marketing, content marketing, search marketing, marketing automation and social media. Enjoy!(In case you are wondering, it was created in Apple Keynote and exported as a Quicktime movie.)

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