Are you considering investing in content marketing? These facts and statistics may be useful for starting to build a business case for content.
Who is using content marketing?
85% of UK marketers say they are using content marketing as a tactic, and this figure increases to 90% for B2C marketers.
72% of marketers have a content marketing strategy in place (30% documented; 42% non-documented).
78% are creating more content than last year and 50% of B2C marketers expect their content marketing budget to increase.
27% of marketing budgets in the UK are now allocated to content marketing.
Objectives for content marketing
Increased engagement is the most common objective for content marketers, with 88% stating engagement as their key goal. Other common objectives include:
Content marketing tactics
According to The Content Marketing Institute, the most commonly used content marketing tactics are:
How much content is being created?
Over a quarter (26%) of B2B marketers publish new content multiple times a week.
16% of B2B marketers publish new content daily.
Results from effective content marketing
41% of content marketers say they are generating return on investment from their content.
Kissmetrics receives 70% of their web traffic to their blog.
Our results from content marketing
Since we started investing in content marketing back in October 2013, we have seen an impressive 566% increase in visits, and a 572% increase in visitors. So it does work!
Screenshot from our own Google Analytics account showing the increase in traffic since we started content marketing in October 2013.
If you are interested in finding out more about how we utilised content marketing and how your business might be able to benefit then get in touch.