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Our blog is where we share our marketing tips and insights

07Dec 16 

How to optimise your AdWords copy

Looking for ideas on how to improve your AdWords results? Here’s five ways to optimise your AdWords copy for better results. 1. Include benefits Now that AdWords text has expanded, there’s more space to share the benefits of your product or service. How will what you’re selling remove a problem or change someone’s life for the better? For example, Bruno uses the second headline to sell the benefit of their product, "You've never slept like this", while Soda Stream has added “Save £...

30Nov 16 

Are you ready for AdWords expanded text ads?

If you use AdWords, you may be aware that there's some fairly big changes to how much text you can include in your AdWords copy – expanded text ads are here! What are expanded text ads? It's exactly as they sound, the amount of space for your AdWords copy has been increased. The new text ads have:Two headlines (previously there was only one). Each headline is 30 characters and will be separated by a dash. One longer description – now up to 80 characters. Previously there were two d...

23Nov 16 

Getting started with Google AdWords

Thinking about advertising on Google AdWords? Here's two things you should know before you get started to get the best results from your investment... 1) Be as specific as possible with your keywords One of the mistakes AdWords newbies often make is adding a couple of broad keywords, then leaving their account for a few days. They then come back to see they’ve spent hundreds of pounds on clicks and have nothing to show for it. Luckily, you can reduce the likelihood of this happening by u...

16Dec 14 

What is digital marketing?

Put simply, digital marketing is the promotion of products or services by any electronic media, including computers, mobile phones, tablets and game consoles. However in the last few years it has become synonymous with marketing carried out via the internet, and most people now only think of digital marketing in this way rather than its original, much broader definition. With this in mind, this article focuses on using the internet to market your business. Why should you be doing digital market...

07Aug 14 

What is search marketing?

Every day there are over 3.5 billion searches on Google, the UK’s most popular search engine. Search marketing provides an opportunity to get your product or service in front of these searchers. It is estimated that over 80% of consumers and businesses now use search engines for researching purchases, so if you are not investing in search marketing, you could be missing out on business. What is search marketing? Also known as: Search Engine Marketing or SEM for short. Search marketing is t...

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