Looking for ideas on how to improve your AdWords results? Here’s five ways to optimise your AdWords copy for better results.
1. Include benefits
Now that AdWords text has expanded, there’s more space to share the benefits of your product or service. How will what you’re selling remove a problem or change someone’s life for the better?
For example, Bruno uses the second headline to sell the benefit of their product, "You've never slept like this", while Soda Stream has added “Save £...