Basket abandonment rate for eCommerce websites can be frustratingly high. The average rate for abandoned baskets sits around 65%, but for some sectors it can be as high as 80%!Costly delivery and the customer not being ready to purchase top the list of reasons for basket abandonment. However, website UX design is also a major influence. According to Invesp 11% of abandoned baskets are attributed to a complex checkout or basket process and 24% of shoppers are saving selections and deciding l...