Good graphic design is an often underrated part of the marketing mix, but as designers and marketers, we’ve seen first hand the impact of graphic design on marketing results. Invest in design to supercharge your marketing activity in these five ways... 1. Make your marketing more memorable Impactful design is the key to making your marketing more memorable. If no one remembers your message, your marketing spend is as good as wasted. 2. Differentiate your business from your competitors ...

Outsourcing your digital marketing could be a huge benefit to your business – it could supercharge growth, save you time and money, plus allow you to get a better return on your marketing investment. But before you take the plunge, here’s six things to consider... 1. Your budget The first step is to work out how much budget you have available for outsourcing your digital marketing. Before you decide, read this blog! 2. Your goals Every outsourced marketing team worth their salt will ask ...

Your business brand is more than just your logo and colours – it’s your values, the way you speak, the personality you convey. Consistent brands provide the same experience wherever you come across them, whether it’s in person, on social media or on their website. It makes you more recognisable Being the same everywhere helps you stand out. For a start, it makes it less likely for people to confuse you with other brands. Consistency also breeds familiarity, making it easier for people...

If you have a WooCommerce store, it's designed to be mobile friendly out of the box (just one of the many reasons we love it) but there’s still so much more you can do beyond the basics. Did you know that 60% of time online in the UK is now spent on mobiles? Mobile usage overtook desktop in 2014, but plenty of online shops are still playing catch up. Here’s what you can do to make your WooCommerce site as amazing as possible for mobile visitors... Test your WooCommerce store on mobile dev...

Did you know that a third of all time online is spent watching videos? As internet speed has increased, so has the desire for video content. YouTube is the leader, with over a billion active users. Taking advantage of this huge audience to market your business is easier than you might think, especially as most smartphones and cameras can now film excellent quality video. Three types of videos to create Focus on creating videos that are helpful to your target audience, here's three ideas for s...

Have you heard about Google’s RankBrain? Here’s why you need to take it into account for your search engine optimisation. What is RankBrain? Many of the details (like much of Google’s operations) are shrouded in secrecy. But since it was revealed in 2015, more information has come to light. Basically, it’s an artificial intelligence machine learning program. It teaches itself and applies its learnings to search results. It first came about (as far as we know) in 2013 when Google were...

People leaving your website straight away is bad news. There’s never a time where you’d want someone to leave your website, but now it’s more important than ever thanks (or no thanks) to Google’s RankBrain. RankBrain is a complicated animal, but in a nutshell, Google are now paying closer attention if people click to your website from search results then immediately click back again. If someone does this, it’s a sign that your website didn’t satisfy them, and it’s likely Google wi...

You might have looked at how many people are visiting your website, but do you also pay attention to how many are leaving? Using Google Analytics to find out where people leave Google Analytics can give you insight into where people are leaving your website, and you can then do a bit of detective work to try and work out why that might be. Here's three metrics to look at. Related blog: Learn how to set up Google Analytics 1) Exit pages Go to 'Behaviour > Site Content > All Pages' and ...

1) Are you an experienced Digital Marketer? 2) Are you looking to join a fantastic company and help grow the business? 3) Do you want to develop your career within a forward-thinking and creative agency?Due to continued client success and increasing demand, we’re looking for an experienced Digital Marketer to join our team. You will be part of a fantastic, creative team working with new and existing clients to increase their ROI. The successful candidate will be able to demonstra...

Struggling to find the stats you’re looking for in Google Analytics? Then you’re going to love Google Data Studio! A relatively new product from Google, Data Studio allows you to create at-a-glance reports from multiple data sources, including Analytics, Adwords and Google Sheets. And even better, since February this year, Google Data Studio has been free to use for all businesses. Why use Google Data Studio? Instead of having to go into Analytics and spend time unearthing the key statis...

There are many things that can stand between a good marketing campaign and growing your business. Here's a few common reasons (and their solutions) that marketing fails. Lack of in-house knowledge and skills Over half (57%) of businesses say they don’t have the right people in their team to manage successful marketing campaigns. Solution: Try outsourcing – it's more cost effective and you can access a wider range of skills. Bad branding You could have the best marketing campaign in the ...

Want more people to find your blog posts via Google and other search engines? Here’s what to do... 1. Answer questions The easiest way to optimise your blog for search engine is to research what questions people are already asking that relate to your business. There are lots of ways to do this. Read our keywords blog for some ideas, or try a tool like Answer the public. Once you’ve found a question to answer, Google it yourself and look at the current search results. Prioritise topics th...

Now that there’s so much content online (over 2 million new blog posts are published every day!), writing a good blog post is key if you want it to have any traction. Here’s what every good blog post should contain: Title Your title needs to be compelling so that people will want to click on it. This is easier said than done, so try keeping a note of every blog post you click on and refer back to them when you’re writing your own titles. Your title should also be optimised for search e...

Put simply, keywords or key phrases, are what people are searching for in search engines. As a business, they’re important because you want to come up in search engines when people search for the keywords or phrases that are relevant to your products or services. To stand a chance of being near the top of the results, you need to include those words and phrases in your website. For example, if you’re an accountant that specialises in small businesses, you need to have the words “Small bu...

Website security isn’t the most exciting topic, we get it! But not thinking about it could put your business at serious risk. Your website is a valuable business asset, and if compromised, it puts your business reputation on the line, plus potentially your customer privacy. With GDPR rapidly approaching, securing your website is now more important than ever. If your site is targeted, you could lose revenue for every day that it's down. What's more, sites that are compromised are penalised in...

Just getting started with online marketing for your business? Many of the best marketing tools are free or offer a free version or trial. Here’s 16 helpful marketing tools that won’t cost you a thing... Content marketing 1. Google Trends Find out what people are searching for so you can create content on trending topics. Also helpful for working out which term to use – for example searches for "blogging" are dropping but searches for "content marketing" are on the rise. 2. Buzz Sumo U...