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Our blog is where we share our marketing tips and insights

05Sep 18 

How can I optimise my food operation?

Pull up a chair, because you're about to be given a whistle-stop tour of how to enhance your business and improve your food operation. You may have seen the huge collection of gold medals that the British cycling team brought home from the Olympics. If so, you might be wondering how they managed such an inspiring achievement? What made our cycling team suddenly succeed at a sport usually dominated by countries like Australia and the Netherlands? The answer is 'marginal gains'. This concept, coin...

28Aug 18 

Gutenberg: The new WordPress editing experience

What is Gutenberg? Since the introduction of WordPress back in 2003, the editing experience of content has primarily been a single editable region. This editor allows you to add and edit content using an interface similar to Microsoft Word. This is set to change in WordPress 5.0, with the introduction of Gutenberg, the new editing experience for WordPress, named after Johannes Gutenberg (not Steve Guttenberg), who invented the printing press. Rather than having a single content area, content wi...

23Aug 18 

How are customers influenced by branding in the food industry?

So you have a lovey market stall at a farmer’s market, in a quaint little village and now you’re ready for the next step: you want to sell your produce further afield. You know people like the way it tastes, you have plenty of repeat customers who rave about your recipe and visit your stall week after week. Your customers are making comments like “My friends would love this” and “You need to get this in the supermarkets”. You’re thinking; 'What a good idea, this time next year Rodn...

14Aug 18 

How can I market my business using Instagram?

Instagram’s engagement rate is one of the best of all social network platforms, enabling businesses to quickly establish a healthy following. In the current social media era, where “Charlie bit my finger” can receive over 861 million views on YouTube, it's now easier than ever to connect with potential customers. Using social media businesses are no longer limited to advertising in their 'back garden' – they can now connect with customers from every corner of the world, especially with ...

07Aug 18 

6 ways to grow your food business

So you've nailed the farmer’s markets, your products are well known locally, maybe on the shelves of your local shop, but how do you take the next step to grow your food business? You love your product, you're passionate about your product, but Monday morning comes and you have to go back to your day job. You spend your time there trying to work out how you can make your food business pay a decent enough wage to allow you to escape working for someone else and take the reins yourself. This cou...

09May 18 

Marketing for Estate Agents - Should you be using Google AdWords?

You might have dabbled with Google AdWords before and been disappointed with the results. Without careful research, planning, setup and monitoring, you could easily burn through hundreds of pounds with little to show for it. AdWords can be beneficial for estate agents, as long as you carefully consider what you want to get out of it.AdWords ideas for estate agents To avoid AdWords getting expensive, it’s worth carefully considering which areas it is worth investing in AdWords. Here are some ...

03May 18 

Marketing for Estate Agents - Improve your email marketing results

To get better email marketing results from your campaigns you need two things, more people in your mailing list and better engagement from those that are already in it. Here’s how to get both... Growing your list Make it easy to sign up Don’t ask for too much information. There’s no need to ask for three different telephone numbers and a full postal address just to sign up for an email alert. Just an email address is fine at this stage. Asking for too much information is off putting and...

25Apr 18 

Marketing for Estate Agents - Get ahead with clever content marketing

If you're not already investing in clever content marketing as an estate agent, you might be falling behind your competitors. Good content can help prospective customers find you, and, even more importantly, trust you. To take it to the next level, create content for your target customers throughout the process – from before they want your services to after they’ve taken them up. For example...Consideration By creating content for your target audiences before they need your services (in th...

18Apr 18 

Marketing for Estate Agents - How to use analytics to your advantage

When you know how to use analytics, it provides a treasure trove of data that you can use to get more visitors to your estate agency website, improve your website content and convert more visitors into customers. If you don’t already have Google Analytics and Google Search Console set up, then read our simple 'how-to guides' to getting set up on those first.How to set up Google Analytics How to set up Google Search ConsoleOnce you’re all set up, there are five things to look at i...

12Apr 18 

Get more sellers by improving your estate agency website

With increased competition from online estate agents, local estate agents need to work doubly hard to compete. Online estate agents have invested heavily in their websites and therefore there’s a lot to takeaway for local estate agents looking to attract sellers in their area. Check out any of the leading online estate agents and you’ll see they all emphasise:Fixed pricing Reviews Free, no obligation valuationThey present the benefits of their services up front and make it eas...

06Apr 18 

Marketing for Estate Agents – Make the most of Facebook advertising

Facebook advertising provides a wealth of opportunity for estate agents, are you making the most of it? Here's five tactics to try...Boost to reach your existing audience If you’ve already built up a following of interested Facebook fans, then make sure they see your posts. Facebook has significantly decreased the amount of organic reach that posts by businesses get, but you don’t need a large budget to reach more people. Boosting your post, even by just a few pounds, will also give you th...

29Mar 18 

Marketing for Estate Agents – How to use local SEO to stay ahead

As a local estate agent, you have something national chains don’t have – local knowledge. When it comes to helping people find you in search engines, that local experience can be invaluable. Here’s how to use local SEO to your advantage... Get to the top with Google My Business When people search for terms like “estate agent” in Google, the search engine often takes into account their location and shows them relevant businesses nearby. This box appears above the main search results s...

14Mar 18 

5 ways good graphic design can improve your marketing

Good graphic design is an often underrated part of the marketing mix, but as designers and marketers, we’ve seen first hand the impact of graphic design on marketing results. Invest in design to supercharge your marketing activity in these five ways... 1. Make your marketing more memorable Impactful design is the key to making your marketing more memorable. If no one remembers your message, your marketing spend is as good as wasted. 2. Differentiate your business from your competitors ...

07Mar 18 

6 things to consider before outsourcing your digital marketing

Outsourcing your digital marketing could be a huge benefit to your business – it could supercharge growth, save you time and money, plus allow you to get a better return on your marketing investment. But before you take the plunge, here’s six things to consider... 1. Your budget The first step is to work out how much budget you have available for outsourcing your digital marketing. Before you decide, read this blog! 2. Your goals Every outsourced marketing team worth their salt will ask ...

22Feb 18 

Why it’s important your business brand is consistent

Your business brand is more than just your logo and colours – it’s your values, the way you speak, the personality you convey. Consistent brands provide the same experience wherever you come across them, whether it’s in person, on social media or on their website. It makes you more recognisable Being the same everywhere helps you stand out. For a start, it makes it less likely for people to confuse you with other brands. Consistency also breeds familiarity, making it easier for people...

14Feb 18 

Sell more by making your WooCommerce store mobile friendly

If you have a WooCommerce store, it's designed to be mobile friendly out of the box (just one of the many reasons we love it) but there’s still so much more you can do beyond the basics. Did you know that 60% of time online in the UK is now spent on mobiles? Mobile usage overtook desktop in 2014, but plenty of online shops are still playing catch up. Here’s what you can do to make your WooCommerce site as amazing as possible for mobile visitors... Test your WooCommerce store on mobile dev...

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