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Our blog is where we share our marketing tips and insights

15Sep 17 

Add Apple Pay to WooCommerce to boost conversions

We’re massive fans of WooCommerce for a whole host of reasons. It’s easy to use, highly customisable, secure and amazingly, it’s free! Recently WooCommerce got even better thanks to the addition of Apple Pay as a payment method. Why add Apple Pay? For users with iPhones, Apple Pay provides one of the easiest and quickest ways to make a purchase. The more obstacles you can remove on the path to purchase, the better. With Apple Pay, buyers don’t have to get up to find their credit card...

23Aug 17 

Are you ready for GDPR?

New privacy regulations are coming in next year and many companies are unprepared. The GDPR (General Data Protection Regulation) will come into force on May 25th 2018. Although it might seem a long way off, the new regulations are much more involved than current UK Data Protection Act rules, so there’s lots for businesses to do in preparation. Although it's unlikely, those who don't comply could be hit with huge fines – up to 20 million euros or 4% of turnover, whichever is higher. Who is...

16Aug 17 

10 benefits of outsourced marketing

Wondering if outsourcing your marketing could be right for your company? There's numerous upsides, especially for small and medium sized businesses. Here's ten benefits of outsourced marketing... 1. No long-term commitment One of the biggest benefits of outsourcing your marketing is that there's no long term commitment. Most firms operate on short or rolling contracts, so you can try out marketing activity without committing long term. 2. Removes risk of investing in marketing As there's no ...

03Aug 17 

What is outsourced marketing?

If you’ve been wondering whether outsourced marketing could work for your business, read this guide to outsourcing your marketing. What is outsourced marketing? Outsourced marketing is exactly as it sounds – outsourcing your business marketing activity to a third party. An outsourced marketing team can be used in addition to an in-house team, or it could replace the need for in-house staff entirely. Why outsource marketing activity? There's numerous reasons to outsource your marketing, b...

16Feb 17 

Bespoke WordPress themes vs WordPress templates

Thinking about buying an off-the-shelf WordPress template or wondering if a bespoke Wordpress theme would be better? In this blog we cover the pros and cons of both. Turnaround time Wordpress templates can be a great option for small businesses just starting out. Those that are tech savvy could have a simple site up and running within a few hours, providing they have the content ready. On the other hand a bespoke theme would take longer to develop, but it would be entirely tailored to your bu...

13Feb 17 

Is 2017 the time to go HTTPS with an SSL certificate?

We first wrote about SSL certificates way back in 2014. That was when Google first announced that they would be starting to use HTTPS as a ranking signal in their algorithms. In 2015, we talked about the subject again, after Firefox announced they would stop displaying sites that were not secure. Back then, we concluded it wasn’t essential to install an SSL certificate if you didn’t run an ecommerce website. Now, things have moved on, so it may be worth reconsidering an SSL certificate fo...

21Dec 16 

4 things to know before setting up a WordPress store

Before you can set up your WordPress store you’ll need to setup your Wordpress website and install an ecommerce plugin. Our plugin of choice is WooCommerce. Once you've done that, here’s a checklist for getting your WordPress store up and running. WordPress store checklist 1) Product descriptions Write product descriptions that are clear and easy to read. They should include everything your prospective customer will need to know to make a decision about buying your product, including: ...

14Dec 16 

5 topics that get great results from content marketing

If you've tried content marketing and it didn’t work, try again with these five topics.  What type of content to create With more content online than ever before – you’d think we have reached content saturation. In many ways, we have. Some topics (ironically, the ones that no one wants to read) have been covered to death. No matter how carefully crafted your blog is, if it's on the wrong topic, it goes out in the ether and hardly anyone ever reads it. But, if you want to succeed at co...

07Dec 16 

How to optimise your AdWords copy

Looking for ideas on how to improve your AdWords results? Here’s five ways to optimise your AdWords copy for better results. 1. Include benefits Now that AdWords text has expanded, there’s more space to share the benefits of your product or service. How will what you’re selling remove a problem or change someone’s life for the better? For example, Bruno uses the second headline to sell the benefit of their product, "You've never slept like this", while Soda Stream has added “Save £...

30Nov 16 

Are you ready for AdWords expanded text ads?

If you use AdWords, you may be aware that there's some fairly big changes to how much text you can include in your AdWords copy – expanded text ads are here! What are expanded text ads? It's exactly as they sound, the amount of space for your AdWords copy has been increased. The new text ads have:Two headlines (previously there was only one). Each headline is 30 characters and will be separated by a dash. One longer description – now up to 80 characters. Previously there were two d...

23Nov 16 

Getting started with Google AdWords

Thinking about advertising on Google AdWords? Here's two things you should know before you get started to get the best results from your investment... 1) Be as specific as possible with your keywords One of the mistakes AdWords newbies often make is adding a couple of broad keywords, then leaving their account for a few days. They then come back to see they’ve spent hundreds of pounds on clicks and have nothing to show for it. Luckily, you can reduce the likelihood of this happening by u...

16Nov 16 

How PR works as part of an integrated marketing strategy

In the previous blogs to this series we’ve shown what PR is and how it can help your business. Now we’ll show how PR works as part of an integrated marketing strategy. What is an integrated marketing strategy? It’s how all the different marketing activity you are doing (or planning) fits together, so that each activity supports the others and shares the same messages. The often-quoted ‘rule of seven’ says that potential customers need to hear or see your marketing messages seven t...

09Nov 16 

How can PR help my business?

We saw in our first blog of this series that PR (Public Relations) is about reputation, and that many companies and organisations employ PR companies to build, protect and maintain their reputation. Why does my business need a PR Strategy? Having a PR strategy means that you are thinking about what you want customers and other groups (such as suppliers and the media) to believe about the products and services you supply, and about your business in general. Whichever sector you operate in yo...

02Nov 16 

What is PR?

PR (Public Relations) is about your reputation, and how you are (and want to be) perceived. What is PR? Many companies, organisations and individuals in the public eye employ PR companies to build, protect and maintain their reputation, as it is their most valuable asset. A ‘public’ is anyone who ever has or ever will form an opinion about a company, organisation, or individual, and could include customers, potential customers, suppliers, staff, the general public, and of course the me...

26Oct 16 

10 ways to SEO your content

SEO (search engine optimisation) can seem like an daunting task, but the key is to remember that search engines use bots to index your content, so by organising and writing your site in a way that make sense to the bots, you'll make it easier for them to find and index your pages. Here's 10 ways you can do just that... 1. Use structured site navigation  Group similar pages together under menus and try not to let pages get "orphaned" as it will be harder for bots to find them. 2. Creat...

19Oct 16 

4 ways to improve your WooCommerce product pages

Want to sell more from your WooCommerce shop? Here are four ways to improve your product pages. 1. Write a good product description When you’re selling online, you are relying on your product description to do the selling for you, so a good description of your product is crucial. Make sure it is... Unique Google doesn’t like duplicate content, so it is important for search engine optimisation to write a unique description, especially if you sell the same product as another online shop. ...