What are Google search ads?  Before we get into the nuts and bolts of how to write effective Google search ad copy, let's start off with the basics and look at what Google Ads paid search (previously called AdWords) is. When you type a search query into Google, you're presented with a list of results displayed on the the search engine result page (SERP). This list is often a mix of organic and paid results. The results that have been paid for will have a green box with the word "ad" before th...