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Our blog is where we share our marketing tips and insights

20Oct 17 

Website security – is your business at risk?

Website security isn’t the most exciting topic, we get it! But not thinking about it could put your business at serious risk. Your website is a valuable business asset, and if compromised, it puts your business reputation on the line, plus potentially your customer privacy. With GDPR rapidly approaching, securing your website is now more important than ever. If your site is targeted, you could lose revenue for every day that it's down. What's more, sites that are compromised are penalised in...

23Aug 17 

Are you ready for GDPR?

New privacy regulations are coming in next year and many companies are unprepared. The GDPR (General Data Protection Regulation) will come into force on May 25th 2018. Although it might seem a long way off, the new regulations are much more involved than current UK Data Protection Act rules, so there’s lots for businesses to do in preparation. Although it's unlikely, those who don't comply could be hit with huge fines – up to 20 million euros or 4% of turnover, whichever is higher. Who is...

13Feb 17 

Is 2017 the time to go HTTPS with an SSL certificate?

We first wrote about SSL certificates way back in 2014. That was when Google first announced that they would be starting to use HTTPS as a ranking signal in their algorithms. In 2015, we talked about the subject again, after Firefox announced they would stop displaying sites that were not secure. Back then, we concluded it wasn’t essential to install an SSL certificate if you didn’t run an ecommerce website. Now, things have moved on, so it may be worth reconsidering an SSL certificate fo...

18Nov 15 

Does your business need an SSL certificate?

Since we published this article in November 2015, things have moved on considerably. Read our latest blog on the subject for a more accurate answer: Is 2017 the time to go HTTPS with an SSL certificate? Last year in our blog we wrote about how Google were starting to prioritise secure websites (https) over unsecure websites (http) in search rankings. This was part of Google’s wider campaign for https to be used everywhere, and for all information on the web to be transmitted securely. Since ...

09Sep 14 

What does Google’s preference for secure websites mean for businesses?

Google recently announced that they will be starting to use HTTPS as a ranking signal in its search algorithms. Historically Google’s algorithm has taken into account many factors to determine what is shown in its search results, including inbound links, keywords and quality of content, but this is the first time that security has been used as a factor. What are secure websites? Secure websites transfer data over HTTPS (Hypertext Transfer Protocol Secure) as opposed to HTTP (Hypertext Trans...

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